Kin

Growth Marketing Manager, Offline, CTV

Kin

full-time

Posted on:

Origin:  • 🇺🇸 United States • Alabama, Arizona, California, Colorado

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Salary

💰 $105,000 - $120,000 per year

Job Level

Mid-LevelSenior

About the role

  • Develop and execute comprehensive offline marketing strategies to drive awareness and customer acquisition
  • Manage end-to-end campaign execution across linear TV, CTV/OTT, satellite radio, podcast, and local radio, including media planning, creative development, and performance tracking
  • Identify and evaluate new offline channel opportunities to expand reach and diversify marketing efforts
  • Collaborate with internal teams (e.g., creative, analytics, product) to ensure campaign execution, measurement, and consistent brand messaging
  • Monitor and analyze campaign performance, providing regular reports and actionable insights to optimize spend and improve ROI
  • Conduct A/B testing and other experiments to continuously refine strategies and improve campaign effectiveness
  • Stay up-to-date with industry trends, best practices, and emerging technologies in offline marketing
  • Manage relationships with external agencies and vendors as needed
  • Manage and optimize budgets for all assigned offline channels

Requirements

  • Bachelor's degree in Marketing, Business, or a related field
  • 5+ years of experience in growth marketing, with a strong focus on offline channels
  • Demonstrated experience in managing and optimizing campaigns across linear TV, Connected TV/Over-the-Top (CTV/OTT), satellite radio, podcast, or local radio
  • Experience managing monthly campaign budgets of $500K+
  • Proven ability to drive customer acquisition and awareness through traditional media
  • Strong analytical skills and a data-driven approach to marketing
  • Proficiency in marketing analytics platforms and tools
  • Excellent communication, interpersonal, and presentation skills
  • Ability to work independently and collaboratively in a fast-paced environment
  • Creative thinker with a passion for innovation and continuous improvement
  • Please only apply if you are able to live and work full-time in one of the states listed in the job posting (US work authorization)