Penta Group

Brand Strategist / Senior Brand Strategist

Penta Group

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $67,000 - $77,000 per year

Job Level

Senior

About the role

  • Work collaboratively with creative strategy and production teams developing brand strategy and creative campaign recommendations for clients
  • Draft planning materials that ensure high-quality, strategically sound creative deliverables, including project proposals, strategy briefs, and creative briefs
  • Inform strategy and partner with creative production team to execute comprehensive creative campaign assets, including TV/video, digital, social, radio, websites, and event activations
  • Work in collaboration with ads management team to report on campaign performance and optimization recommendations for clients
  • Follow clients' businesses and industries to maintain a current knowledge base and keep the team apprised of new and ongoing developments

Requirements

  • 1 - 2 years of past full-time work experience in a creative agency as a Brand Manager, Creative Strategist, Creative Associate, or similar position
  • Proficiency building compelling presentation deliverables using Google Slides or PowerPoint
  • Past experience utilizing Excel or Google Sheets to track campaigns or creative projects
  • Excellent verbal and written communication skills
  • Experience in storytelling and creative conceptualization
  • A demonstrated ability to prioritize multiple, competing priorities
  • Strong analytical and project management skills
  • The ability to take initiative; motivated and self-starting
  • Strong attention to detail
  • Interest in or openness to learning basic design skills, using programs such as Figma
  • Experience with creating graphics and data visualizations is a plus
  • Experience with data management is a plus
  • Past exposure to project management tools, like Asana, is preferred
  • Bonus points: you've worked on creative projects in complex, or highly regulated, industries like Technology, Financial Services, Energy, Healthcare, etc
  • Must be US-based personnel; preference for candidates who can work Eastern Time hours