Penta Group

Brand Manager

• Work collaboratively with creative strategy and production teams developing brand strategy and creative campaign recommendations for clients
• Draft planning materials that ensure high-quality, strategically sound creative deliverables, including project proposals, strategy briefs, and creative briefs
• Inform strategy and partner with creative production team to execute comprehensive creative campaign assets, including TV/video, digital, social, radio, websites, and event activations
• Work in collaboration with ads management team to report on campaign performance and optimization recommendations for clients
• Follow clients' businesses and industries to maintain a current knowledge base and keep the team apprised of new and ongoing developments

Brand Strategist / Senior Brand Strategist

Performance Marketing

• Penta is seeking a highly collaborative Senior Paid Media Manager to lead the execution of multi-channel paid media campaigns across a variety of platforms including LinkedIn, Meta, Google Ads, X (formerly Twitter), StackAdapt, and Campaign Manager 360. In your role, you’ll oversee trafficking, QA, budget pacing, and platform-level adjustments for various media campaigns, while partnering closely with media strategists, media managers, and ad analytics specialists.
• You’ll also support the creation of reporting deliverables, writing performance insights, and presenting updates during internal and client meetings.
• Additional responsibilities will include managing vendor invoicing, troubleshooting platform issues, and mentoring junior team members.
• The role is ideal for someone who is technically minded, and excellent at telling stories with data, to join a fast scaling area of Penta’s business and contribute to client success while growing alongside a developing team.
• The Senior Paid Media Manager is expected to:
- Lead the day-to-day execution of paid media campaigns across digital platforms, including Campaign Manager 360, LinkedIn, Meta, Google Ads, X, and StackAdapt
- Oversee campaign flighting, including launch schedules, trafficking, naming conventions, UTM parameters, pixel implementation, creative QA, and tracking verification
- Conduct QA across creative assets, tracking, and targeting to ensure campaigns are launched error-free
- Identify and resolve in-platform issues such as ad disapprovals, delivery anomalies, tracking errors, or budget pacing discrepancies to ensure uninterrupted campaign performance
- Coordinate with creative and brand teams to manage asset delivery, ensuring all files meet platform specifications and launch timelines
- Collaborate with media and brand strategists on optimizations, regularly reviewing performance data and making platform-level adjustments
- Manage weekly pacing and optimization workflows, contribute insights to reporting and wrap-up decks, and present campaign performance during client calls and internal reviews
- Maintain internal documentation including trafficking templates, naming conventions, and QA checklists to support consistent campaign execution
- Monitor ad platform updates and policy changes, communicating relevant implications to internal teams and adjusting campaign setups as needed
- Own invoice tracking and approvals in coordination with Finance and vendor teams, ensuring accuracy and timeliness
- Delegate tasks to junior campaign managers and serve as a mentor to support team development
• The ideal candidate will have:
- A bachelors degree, with majors in areas such as business, finance, economics, or analytics, being preferred
- 5–7+ years of hands-on multi-channel paid media campaign management experience supporting mid-enterprise level clients in an agency environment
- Strong proficiency in LinkedIn Ads, Meta Ads, Google Ads, X, StackAdapt or similar DSP, Campaign Manager 360, and Google Analytics
- Exceptional communication and storytelling skills with the ability to translate campaign insights into compelling client facing presentations
- A deep understanding of campaign flighting, pacing, optimization workflows, and QA standards
- A proven track record of resolving platform issues and managing performance-based adjustments.
Experience with media invoicing, reconciliation, and vendor coordination
- A detail-oriented and highly organized mindset, with the ability to juggle multiple campaigns at once
- A collaborative and proactive approach to problem-solving
- The ability to thrive in a fast-paced team environment
- Prior experience mentoring junior team members is a plus
- Experience managing campaigns for clients in regulated industries such as Telecommunications, Finance, Healthcare, Pharmaceuticals, and others which is highly desirable
• Salary Range:
The base salary range for this position will be $87,000 - $107,000 per year depending on a candidate’s experience and qualifications as they relate to the position.
• Benefits:
Penta Group is committed to providing a comprehensive and competitive benefits package to support the well-being and financial security of our employees. Our benefits include:
- Healthcare Coverage: Excellent medical, vision, and dental insurance through United Healthcare and UNUM, with the company covering 90% of individual employee premiums and 50% of dependent premiums​
- Retirement Benefits: A 401(k) plan with a generous employer match, contributing 100% on the first 3% of salary deferred and 50% on the next 2%, helping employees maximize their retirement savings​
- Income Protection: Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance
- Paid Leave & Flexibility: 12 weeks of paid parental leave
- ​Flexible Paid Time Off (PTO) policy and a generous holiday schedule​ (Penta follows the federal time off calendar)
• Additional Perks & Support:
- A monthly cell phone reimbursement
- Optional employee-paid pet insurance coverage through Nationwide
- ​Frequent firm-wide social events and team-building activities​
- Access to Employee Assistance Programs (EAP), including confidential counseling and resources for personal and work-related issues​
- Health & Wellness Initiatives, including a gym membership program (One Pass Select), mental health resources, and access to virtual health consultations​
• Location and Remote Schedule:
This position is for US-based personnel and is fully remote, with a preference for candidates who can work Eastern Time hours.