Morgan Murphy Media

Integrated Sales Manager – Broadcast & Digital/CTV Advertising

Morgan Murphy Media

full-time

Posted on:

Origin:  • 🇺🇸 United States • Wisconsin

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Job Level

Mid-LevelSenior

About the role

  • Develop and execute sales strategies targeting local businesses, community organizations, and non-traditional revenue campaigns.
  • Build and maintain strong relationships with local advertisers while excluding national agencies, regional accounts, and political clients.
  • Drive digital advertising growth with custom campaigns across CTV, OTT, streaming audio, social media, and programmatic display.
  • Lead and manage a diverse sales team to achieve company revenue goals and expand local direct-selling business.
  • Collaborate with creative services, our digital agency and other departments to optimize advertising effectiveness.
  • Preserve the integrity of the News product by maintaining respectful collaboration between Sales and News departments.
  • Work collaboratively across Morgan Murphy Media markets to leverage local strengths and opportunities.
  • Blend traditional TV offerings effectively into digital strategies to maximize client impact.
  • Stay ahead of the curve with the latest trends and technologies in digital media.

Requirements

  • Experienced and dynamic Integrated Sales Manager in local direct sales across broadcast and digital/CTV.
  • Proven digital advertising sales pro with expertise in CTV/OTT, local media, and streaming platforms.
  • Data-savvy and strategic, with a keen understanding of targeting, attribution, and campaign metrics.
  • Communicator and storyteller who builds strong client relationships through consultative selling.
  • Strong understanding of campaign metrics, targeting, and digital marketing analytics.
  • Ability to lead and manage a diverse sales team.
  • Experience blending traditional TV offerings with digital strategies.
  • Experience collaborating with creative services and digital agency teams.