Growth Strategist
Silverback Strategies
Job Level
JuniorMid-Level
About the role
- Develop and execute SEO strategies to increase qualified organic traffic, improve keyword rankings, and enhance search visibility for Kepler clients.
- Conduct competitor analyses to identify opportunities and threats.
- Perform keyword research and mapping; align recommendations with user intent, search volume, and business goals.
- Conduct technical audits and monitor site health (crawlability, indexability, site speed, mobile optimization); resolve issues flagged in Google Search Console.
- Provide actionable technical recommendations to development teams and manage XML sitemaps, robots.txt, canonical tags, and schema markup.
- Create detailed SEO content briefs; optimize metadata, headers, body copy, and internal linking; identify content gaps and build topic cluster strategies.
- Prepare monthly reports on key SEO metrics (rankings, traffic, conversions) and deliver data-driven insights with clear next steps.
- Manage and optimize local listings via Google Business Profiles and listing management tools; ensure accurate business information and monitor local search performance.
- Work closely with Kepler’s SEO lead and client teams to deliver actionable strategies and measurable results; role is temporary through end of 2025, contract basis, 40 hours/week (EST-aligned).
Requirements
- 2–4 years of hands-on SEO experience (agency or in-house).
- Strong understanding of technical SEO, on-page optimization, and content strategy.
- Proficiency with SEO tools (Google Search Console, Screaming Frog, SEMrush, Ahrefs, etc.).
- Ability to analyze performance data and translate findings into actionable recommendations.
- Experience collaborating with development, content, and marketing teams.
- Strong organizational skills with the ability to manage multiple projects and priorities in a fast-paced environment.
- Excellent written and verbal communication skills.
- Nice to have: experience with local SEO and managing large-scale listings.
- Able to work 40 hours per week on a contract basis, aligned to EST hours.
- Detail-oriented, proactive, and comfortable working independently while collaborating cross-functionally.
