Kenect

Marketing Automation Specialist

Kenect

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Act as the primary system administrator and subject matter expert for HubSpot.
  • Build, optimize, and maintain marketing automation workflows and nurture campaigns.
  • Create, test, and launch email campaigns, landing pages, and forms.
  • Develop and maintain lead scoring models to support sales and marketing alignment.
  • Ensure HubSpot integrations with Salesforce and other platforms function correctly.
  • Troubleshoot automation errors, data sync issues, and campaign execution problems.
  • Monitor campaign performance and recommend optimizations for higher conversion.
  • Maintain data quality in HubSpot by managing duplicates, enrichment, and standardization.
  • Build dashboards and reports to measure campaign effectiveness and marketing ROI.
  • Analyze funnel performance and share insights to guide marketing and sales strategies.
  • Document workflows, campaign architecture, and processes for team adoption.
  • Train and support internal teams on HubSpot best practices and new features.
  • Collaborate with demand generation and product marketing teams on campaign launches.
  • Stay current on HubSpot product updates and marketing automation trends.
  • Support sales automation by building and maintaining Outreach sequences.

Requirements

  • 3–5 years of experience in marketing automation, with deep HubSpot expertise
  • Proven success in building and optimizing marketing workflows, lead scoring, and nurture campaigns.
  • Strong understanding of B2B marketing funnels, demand generation, and lifecycle marketing.
  • Experience integrating HubSpot with Salesforce (or similar CRMs) and third-party tools.
  • Familiarity with HTML/CSS for email and landing page customization.
  • Solid understanding of data management, segmentation, and reporting.
  • Strong troubleshooting and problem-solving skills with a process-oriented mindset.
  • Excellent communication skills, with the ability to translate technical processes for non-technical teams.
  • Passion for continuous learning and staying ahead of marketing automation trends.