Kenect

Marketing Operations

• Act as the primary system administrator and subject matter expert for HubSpot.
• Build, optimize, and maintain marketing automation workflows and nurture campaigns.
• Create, test, and launch email campaigns, landing pages, and forms.
• Develop and maintain lead scoring models to support sales and marketing alignment.
• Ensure HubSpot integrations with Salesforce and other platforms function correctly.
• Troubleshoot automation errors, data sync issues, and campaign execution problems.
• Monitor campaign performance and recommend optimizations for higher conversion.
• Maintain data quality in HubSpot by managing duplicates, enrichment, and standardization.
• Build dashboards and reports to measure campaign effectiveness and marketing ROI.
• Analyze funnel performance and share insights to guide marketing and sales strategies.
• Document workflows, campaign architecture, and processes for team adoption.
• Train and support internal teams on HubSpot best practices and new features.
• Collaborate with demand generation and product marketing teams on campaign launches.
• Stay current on HubSpot product updates and marketing automation trends.
• Support sales automation by building and maintaining Outreach sequences.

Marketing Automation Specialist