Senior Vice President, Social Strategy
Edelman
Manager, Social Media and Content Strategy
Kate Farms
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $100,540 - $124,300 per year
Job Level
Mid-LevelSenior
About the role
- Own social media and content strategy—concept, plan, oversee creative development, and deploy mission-aligned organic content
- Lead and execute a comprehensive social media content strategy across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.)
- Test and pilot new formats and features to keep Kate Farms on the leading edge of digital culture
- Develop editorial calendars that integrate campaigns, product launches, cultural moments, and community engagement opportunities
- Monitor social performance and trends to optimize strategies and maintain cultural relevance
- Partner with internal brand and creative teams as well as external agencies to ensure content is on-brand, innovative, and compelling
- Shoot and produce social content as needed; provide direction and feedback on visual and written assets
- Manage production timelines, scheduling, and publishing of organic content across all channels
- Leverage user-generated content (UGC), testimonials, and influencer collaborations to amplify brand impact
- Champion social-first storytelling, ensuring assets are optimized for channel, algorithm, and audience behavior
- Serve as the bridge between social and the broader brand ecosystem; collaborate with brand, PR, partnerships, eCommerce, and sales teams
- Partner with Community and Influencer leads to align content strategies and maximize audience reach
- Support campaign and event coverage on social channels, amplifying live moments and strengthening engagement
- Define KPIs for organic social, analyze performance metrics, and prepare reports and presentations for leadership
Requirements
- 6+ years of experience in social media strategy, content creation, or digital marketing (health, wellness, or consumer brand experience a plus)
- Proven expertise in creating and overseeing development of organic social media strategies that drive measurable engagement and brand growth
- Strong background in creative direction and content production, with an eye for storytelling, design, and audience resonance
- Experience managing editorial calendars and overseeing cross-platform content deployment
- Excellent understanding of social platforms, trends, and best practices, with the ability to adapt strategies for emerging platforms
- Strong analytical skills and experience leveraging data to optimize performance
- Exceptional communication and collaboration skills, with the ability to influence and inspire cross-functional partners
- A self-starter with creative vision who thrives in a fast-paced, mission-driven environment
- Strong commitment to company mission and values; ability to work independently and collaboratively
- Ability to personally shoot and produce social content as needed and provide direction/feedback on visual and written assets
- Respectfully shares and accepts feedback willingly from all levels of the organization
- COVID-19 vaccination required if the role requires regular interaction with healthcare professionals, unless a reasonable accommodation is requested
