Social Media Manager

• Own social media and content strategy—concept, plan, oversee creative development, and deploy mission-aligned organic content
• Lead and execute a comprehensive social media content strategy across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.)
• Test and pilot new formats and features to keep Kate Farms on the leading edge of digital culture
• Develop editorial calendars that integrate campaigns, product launches, cultural moments, and community engagement opportunities
• Monitor social performance and trends to optimize strategies and maintain cultural relevance
• Partner with internal brand and creative teams as well as external agencies to ensure content is on-brand, innovative, and compelling
• Shoot and produce social content as needed; provide direction and feedback on visual and written assets
• Manage production timelines, scheduling, and publishing of organic content across all channels
• Leverage user-generated content (UGC), testimonials, and influencer collaborations to amplify brand impact
• Champion social-first storytelling, ensuring assets are optimized for channel, algorithm, and audience behavior
• Serve as the bridge between social and the broader brand ecosystem; collaborate with brand, PR, partnerships, eCommerce, and sales teams
• Partner with Community and Influencer leads to align content strategies and maximize audience reach
• Support campaign and event coverage on social channels, amplifying live moments and strengthening engagement
• Define KPIs for organic social, analyze performance metrics, and prepare reports and presentations for leadership

Manager, Social Media and Content Strategy

Social Media Manager

Senior Social Media Manager

Social Media Intern

Social Media Specialist

Social Media Creative Specialist