Marketing Manager
ZURU
Job Level
Mid-LevelSenior
About the role
- Lead strategic planning, development and execution of brand marketing programs and initiatives to increase brand awareness, readership and sales in North America
- Lead and manage the brand marketing team, providing strategic direction and coaching
- Ensure adherence to Harlequin brand identity and voice across external touch-points
- Act as a promotional consultant for the department, providing insight and suggestions on specific marketing campaign plans and programs
- Cultivate and nurture strong relationships with cross-functional teams and stakeholders
- Identify emerging trends in publishing and entertainment and implement go-to-market strategies to capitalize on trending, cultural and seasonal moments
- Oversee strategy and execution for brand partnerships and activations
- Evaluate marketing programs, initiatives and campaigns and provide analysis and key learnings to optimize for efficiency
- Analyze KPI performance of marketing programs and initiatives, recommend optimizations and share key insights with stakeholders
- Manage project timelines, organization, and deliverables to meet deadlines
Requirements
- 6+ years of related experience working in brand marketing/publicity/communications or publishing
- Post-secondary degree in Marketing, Digital Marketing, Publicity/Communications (or related field) required
- Strong people management skills and experience with the ability to coach and grow talent
- Strong understanding of brand marketing to enhance awareness and affinity
- Knowledge/experience in book blogging/influencer/content creation spaces an asset
- Effective verbal and written communication skills
- Creative thinker with a drive for results
- Analytical problem-solver, with the ability to effectively manage multiple projects at once
- Experience working collaboratively with cross-functional teams
- Proficiency with Office 365
