Marketing Manager
ZURU
Job Level
Mid-LevelSenior
About the role
- Define and implement brand marketing growth plans that achieve business objectives for the growth of Rascals
- Develop and execute marketing strategies for the Rascals brand in line with best-in-class FMCG brand marketing practice
- Lead global marketing campaigns from concept to completion, building strong relationships with external agency partners and internal cross-functional teams
- Lead go-to-market strategies and activations for US & CA markets, retailers and NPD launches
- Gather and analyse data and insights from external and internal sources to understand customers’ needs and apply these insights to marketing strategies and tactics
- Oversee digital marketing campaigns and performance, collaborating closely with internal Digital Marketing Team
- Manage brand marketing budgets from planning to execution and report to the Marketing Director on optimisation of activity and spend
- Develop marketing plans and objectives as part of annual business planning with commercial and product teams
- Develop strong relationships with key retail customers to deliver strong joint execution plans across trade marketing touch points
- Lead contact for external PR agency partners, conducting performance reviews to ensure best-in-class comms
- Work closely with the Content Team to ensure content meets objectives on time and on budget
- Leadership, mentorship and growth of the Rascals brand marketing team, managing and upskilling junior team members
- Establish processes that empower team members to work efficiently and embody continuous improvement
Requirements
- 6+ years’ experience in a brand marketing role with proven depth and breadth of brand marketing experience
- Proven experience in FMCG (consumer goods) or equivalent product marketing is essential
- Strong commercial and business acumen, strategic thinking, and problem-solving ability
- Must demonstrate leadership ability and be able to influence and motivate cross-functional teams
- Experience in mentoring, coaching, and leading others to support development and build high-performing teams
- Strong communication and influencing skills
- Experience leading and executing 360 campaigns across digital and social channels
- Strengths in go-to-market strategy and consumer research
- Proven ability to manage and prioritise multiple projects in a dynamic, fast-paced environment
- A go-getter with energy, creativity, and determination to continuously improve
- Strong solutions-focused mindset, with high levels of resilience and passion
- Location: Auckland, New Zealand (relocation required)
