Market Manager – On Premise
Pernod Ricard
Senior Brand Manager
Hello Sunshine
full-time
Posted on:
Location: New York • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $120,000 per year
Job Level
Senior
About the role
- Hello Sunshine mission and company overview
- Lead execution on brand strategy and vision for 2026 and beyond
- Lead consumer-facing marketing efforts across Hello Sunshine and Reese’s Book Club
- Identify opportunities for growth and brand alignment across company and implement strategies
- Ensure visual identity supports KPI goals
- Lead projects to bring brand to life across organization
- Put overarching marketing and creative strategies into action across channels, promotions, partnerships, events and community tactics
- Partner with creative team to develop briefing materials
- Oversee book marketing/promotional aspects of Reese’s Book Club monthly picks, reading books, supporting publisher relations, solidifying plans, coordinating shoots if applicable
- Build and manage relationships with RBC authors for organic marketing
- Develop editorial strategy for Hello Sunshine and Reese’s Book Club and handle approvals process
- Manage day-to-day needs of Hello Sunshine podcast The Bright Side
- Work with analytics team to synthesize performance data and recommend optimizations
- Support partnerships teams with brand POV, brainstorms, concepts and campaign execution
- Collaborate on larger commerce strategy
- Manage marketing tools and vendors (Klaviyo/email platforms preferred)
- Expand audiences and channels outside of RBC book picks and partnerships
- Own marketing KPIs, tracking and reporting on performance
Requirements
- 6+ years of marketing and brand strategy experience; preferably from an agency or entertainment brand (ideally talent led)
- Experience working on cross-functional teams within complex org structures
- You are well versed in social platforms like TikTok, Instagram, You Tube Shorts, etc., and have practical experience on how content is distributed and consumed on those platforms
- Experience within the book publisher space is preferred
