Hello Sunshine

Vice President

• Own P&L management of Sunnie, including revenue growth, operating expense management, forecasting, and margin optimization
• Direct organizational focus around strategic and operational priority areas
• Own and execute Sunnie’s strategic plan, including long range planning and budgeting
• Build and scale operational infrastructure to support growth while maintaining agility
• Establish clear KPIs, performance metrics, and operating rhythms across teams
• Own the holistic brand strategy across Sunnie ensuring strong GTM positioning, cultural relevance, and long-term brand equity
• Oversee brand architecture, narrative, and visual identity across all consumer touchpoints - guiding our content & editorial endeavors with a hyper focus on the evolving technological landscape
• Direct press and communications strategy in partnership with internal and external PR teams, including launch moments, brand milestones, and thought leadership
• Build and execute key talent relationships and integrations to expand and scale the Sunnie brand
• Identify, incubate, and scale new consumer-facing ventures aligned with the company’s mission and growth priorities. Expertise in talent-led brand and business is a must
• Evaluate and broker new business opportunities, partnerships, and acquisitions with a focus on long-term strategic and financial impact
• Build operating models and go-to-market strategies for new initiatives from concept through scale - with specific focus on YouTube, podcast, live events / experiential, and licensing opportunities
• Oversee new product development across categories, including roadmap definition, lifecycle management, and launch strategy
• Oversee cross-categorical licensing strategy, including partner identification, deal structure, royalty frameworks, and long-term partner management
• Ensure product and licensing initiatives reinforce brand values while driving meaningful revenue growth
• Oversee audience development strategy, including organic & paid growth strategies, brand campaigns, content, experiential, and partnerships
• Ensure alignment across marketing, social, community, experiential, and commerce teams to drive cohesive execution
• Balance near-term growth initiatives with long-term brand and audience development
• Lead, mentor, and scale high-performing, cross-functional teams across brand, marketing, product, licensing, and operations
• Foster a fast-moving, entrepreneurial culture that values creativity, accountability, and execution
• Serve as a senior leader and thought partner to executive leadership

General Manager – SVP

Marketing

• **What You Will Do**
• - Support timelines, task trackers, and deliverables across brand partners and internal teams
• - Collect brand partner assets, track approvals, and inform feedback loops
• - Compile post-activation recaps by pulling metrics and creating presentations
• - Help create and edit client-facing decks, proposals or mood boards
• - Gain hands-on industry experience
• - Foster skillsets and further your personal career development

Marketing Activations Intern, DTC

• Assist with market research and provide your own unique POV
• Help create and edit decks, proposals or mood boards
• Support the development and roll-out of Sunnie's marketing tentpoles
• Gain hands-on industry experience
• Foster skillsets and further your personal career development

Summer Intern – Marketing & Business Strategy

• Hello Sunshine is looking for an intern to work with Solar, our in-house social agency, and their integrated marketing efforts this summer.
• **What You Will Do**
• - Assist with development and execution of marketing campaigns
• - Support brainstorms and client relationships
• - Monitor and stay informed about trending social media formats, emerging talent and creators, and relevant social marketing campaigns – and communicate these insights to the team
• - Gain hands-on industry experience
• - Foster skillsets and further your personal career development

Summer 2026 Intern – Integrated Marketing, Solar

Events

• Assist with pre-event planning and coordination
• Help create and edit event decks, proposals or mood boards
• Provide on-site event support (when applicable)
• Support event-related research, including venues, vendors, and experiential trends
• Track event details, timelines, and materials
• Gain hands-on industry experience
• Foster skillsets and further your personal career development

Summer Intern – Experiential Events

Growth Marketing

• **What You Will Do**
• - Assist with data analysis and insights generation
• - Streamline consumer and marketing research briefs & assets
• - Research innovative competitive and marketplace trends, partnerships, and strategic advancements
• - Provide creative analysis across multiple social brands using various social intelligence tools
• - Utilize influencer marketing tools to build earned media campaigns, and a refined influencer network
• - Gain hands-on industry experience, and foster skill sets and further your personal career development

General Manager – SVP

Marketing Activations Intern, DTC

Summer Intern – Marketing & Business Strategy

Summer 2026 Intern – Integrated Marketing, Solar

Summer Intern – Experiential Events

Growth & Insights Intern