Global Marketing Manager
ZURU
Job Level
Mid-LevelSenior
About the role
- Lead the global growth of the Rascals brand and act as brand champion in assigned markets
- Define and implement brand marketing growth plans that achieve business objectives
- Develop and execute marketing strategies for the Rascals brand in line with FMCG best practice
- Lead global marketing campaigns from concept to completion, managing external agency partners and internal cross-functional teams
- Lead go-to-market strategies and activations for US & CA markets, retailers and NPD launches
- Gather and analyse market, customer, and internal data to apply insights to marketing strategies and tactics
- Oversee digital marketing campaigns and collaborate closely with internal Digital Marketing Team
- Manage brand marketing budgets from planning to execution and report on optimisation of activity and spend
- Develop marketing plans and objectives as part of annual business planning with commercial and product teams
- Develop strong relationships with key retail customers and deliver joint execution plans across trade marketing touch points
- Act as lead contact for external PR agency partners and conduct performance reviews
- Work closely with the Content Team to ensure content meets objectives on time and on budget
- Provide leadership, mentorship and growth of the Rascals brand marketing team; manage, upskill and develop junior team members
- Establish processes that empower team members to work efficiently and embody continuous improvement
Requirements
- 6+ years’ experience in a brand marketing role with proven depth and breadth of brand marketing experience
- Strong commercial and business acumen, strategic thinking, and problem-solving ability
- Must demonstrate leadership ability and be able to influence and motivate cross-functional teams, while holding stakeholders accountable to deliver on business objectives
- Experience in mentoring, coaching, and leading others to support development and build high-performing teams
- Strong communication and influencing skills, with the ability to translate messages across a variety of internal and external stakeholders
- A go-getter with energy, creativity, and determination to continuously improve and push boundaries
- Strong solutions-focused mindset, with high levels of resilience and passion
- Experience in leading and executing 360 campaigns across digital and social channels, with strengths in go-to-market strategy and consumer research
- Proven ability to manage and prioritise multiple projects in a dynamic, fast-paced environment
