Marketing

• Lead the global growth of the Rascals brand and act as brand champion in assigned markets
• Define and implement brand marketing growth plans that achieve business objectives
• Develop and execute marketing strategies for the Rascals brand in line with FMCG best practice
• Lead global marketing campaigns from concept to completion, managing external agency partners and internal cross-functional teams
• Lead go-to-market strategies and activations for US & CA markets, retailers and NPD launches
• Gather and analyse market, customer, and internal data to apply insights to marketing strategies and tactics
• Oversee digital marketing campaigns and collaborate closely with internal Digital Marketing Team
• Manage brand marketing budgets from planning to execution and report on optimisation of activity and spend
• Develop marketing plans and objectives as part of annual business planning with commercial and product teams
• Develop strong relationships with key retail customers and deliver joint execution plans across trade marketing touch points
• Act as lead contact for external PR agency partners and conduct performance reviews
• Work closely with the Content Team to ensure content meets objectives on time and on budget
• Provide leadership, mentorship and growth of the Rascals brand marketing team; manage, upskill and develop junior team members
• Establish processes that empower team members to work efficiently and embody continuous improvement

Marketing Manager

Marketing Lead

Marketing Manager

Global Marketing Manager

Marketing and Brand Lead