Kate Farms

Designer

• Design across the full brand ecosystem-consumer and HCP audiences, owned & paid channels, campaigns & toolkits, social & digital content, sales & event materials.
• Translate creative direction into cohesive, elevated visual executions that build brand consistency and distinction.
• Collaborate closely with the Creative Producer and Brand team to deliver assets that are channel-appropriate and high-impact.
• Support the VP of Brand (and future Creative Director) in evolving the Kate Farms visual identity and ensuring design excellence across all brand touchpoints.
• Collaborate with external agencies, freelancers, and production partners, giving thoughtful direction and creative feedback that pushes work to its best expression.
• Create light motion assets and animations for social and digital channels.
• Maintain and grow our brand toolkit-templates, visual systems, and design standards that enable scale.
• Present your ideas clearly, articulating the “why” behind design decisions to both creative and non-creative partners.
• Supports diverse hiring and related initiatives to meet company goals.

Brand Expression Designer

Copywriter

• Translate scientific and clinical data into clear, engaging, and compliant marketing copy across HCP channels and materials
• Partner closely with the HCP Brand Marketing & Education Manager and Medical Science team to uncover stories within data and formulations
• Develop copy for HCP campaigns and messaging frameworks
• Develop copy for sales and training materials (brochures, detail aids, decks, leave-behinds)
• Develop copy for ingredient and product science stories
• Develop copy for HCP digital channels (website, email, social, and event collateral)
• Develop copy for science decks and thought-leadership presentations for KOLs and clinical audiences
• Develop occasional consumer-facing content that explains science in approachable, inspiring ways (e.g., brand website, organic social, PR narratives & releases)
• Ensure scientific accuracy, proper sourcing, and consistent referencing of claims and citations
• Actively participate in MLR (Medical, Legal, Regulatory) review processes—owning copy from development through approval, ensuring both accuracy and creative integrity
• Serve as the subject-matter expert on copy intent during MLR discussions, partnering closely with Medical and Regulatory teams to align on compliant yet effective storytelling
• Shape copy that connects logic and emotion—anchored in data yet written with warmth, clarity, and conviction
• Collaborate with design, brand, and medical teams to align copy and visuals
• Maintain tone of voice and message consistency across all HCP communications

Senior Copywriter, HCP – Science Marketing

Account Manager

• Achieve sales targets and goals
• Manage and develop relationships with existing and new customers
• Drive demand for Kate Farms products in the assigned territory
• Analyze and report market feedback to management
• Attend team sales meetings and training
• Represent Kate Farms values and integrity

Territory Manager

Brand Manager

• Develop and execute brand commercialization strategies for the Adult Portfolio, addressing market needs, competitive dynamics, and annual business objectives.
• Work closely with the brand team to integrate adult portfolio initiatives into the overall annual marketing plan, ensuring consistency with Kate Farms’ brand framework across all products and campaigns.
• Collaborate with cross-functional teams (e.g., Sales, Supply Chain, Product Development, Business Operations) to optimize portfolio potential, identify market gaps, and develop actionable strategies.
• Leverage brand equity tracking to develop audience-specific targeting strategies for healthcare professionals (HCPs), caregivers, and adult patients to drive engagement and adoption.
• Partner with Consumer Insights and Analytics teams to refine targeting efforts based on segmentation, behavior, and feedback data.
• Lead pricing strategy development for the adult portfolio, ensuring alignment with business objectives, market conditions, while optimizing profitability and access across healthcare, eCommerce, and retail channels.
• Conduct competitive analyses and regular pricing reviews to recommend strategic adjustments, collaborating with Finance, Revenue Operations, and sales channels to ensure consistent execution across all channels.
• Oversee go-to-market strategies for new product introductions (NPIs), including launch plans, media strategies, and cross-functional execution.
• Manage product lifecycle initiatives, such as reformulations, packaging updates, and portfolio expansions, to sustain relevance and growth.
• Conduct post-launch evaluations to measure effectiveness, track results, and propose refinements for future initiatives.
• Lead integrated omnichannel marketing campaign strategy designed to engage both healthcare professionals and consumers, driving retention and sales across DTC, retail, and Amazon channels.
• Develop consumer and HCP journeys that map key touchpoints, from awareness to loyalty, ensuring seamless experiences across digital, in-person, and professional channels.
• Create messaging and campaigns tailored to adult-focused audiences, leveraging digital tools, professional education initiatives, and caregiver-focused content to drive engagement and advocacy.
• Partner with Brand Marketing team to ensure strategy is executed flawlessly across campaign messaging and creative.
• Track key performance indicators (KPIs) for campaigns and portfolio performance, leveraging insights to refine marketing strategies and improve outcomes.
• Monitor competitive activity, customer needs, and feedback to continuously optimize strategies for adult products.
• Partner with the Consumer and HCP Insights teams to conduct brand and audience research, aligning marketing efforts with emerging trends and behaviors.
• Provide input on forecasting, tracking, and advertising and promotion (A&P) budgeting for the adult portfolio.
• Work collaboratively with the Trade and Sales teams (Retail, katefarms.com, and Amazon.com) to integrate market insights into annual budget plans and tactical campaigns.

Senior Brand Manager, Adult

• Achieve 100% of monthly, quarterly, annual sales plan.
• Use effective time management to visit customers regularly.
• Develop in-depth knowledge of Kate Farms products.
• Manage existing customers and acquire new customers in the assigned territory.
• Plan and develop the market for products in accordance with company goals.
• Drive demand by obtaining Hospital Formulary approvals and community awareness.
• Provide ongoing technical training and support to customers.
• Attend team sales meetings and training as required.
• Analyze and report market and business feedback.

• Achieve 100% of monthly, quarterly, annual sales plans
• Visit customers and potential customers regularly
• Manage existing customers and acquire new customers in the assigned territory
• Develop market plans for existing and new products
• Drive demand for products by attaining Hospital Formulary approvals
• Analyze and report market feedback to management
• Attend sales meetings, training, and conferences as needed
• Provide technical training and ongoing support to customers

• Achieve 100% of monthly, quarterly, annual sales plan
• Use effective time management to visit customers
• Develop knowledge of Kate Farms products and services
• Manage existing customers and acquire new ones
• Optimize selling tools and plan market for products
• Drive demand for products and attain approvals
• Provide ongoing technical training and support
• Analyze and report market feedback
• Represent Kate Farms values and integrity

Customer Support

• Effectively interact with customers via phone, webform, and chat to provide clear, accurate information in an empathetic manner.
• Listen attentively and demonstrate patience and understanding in all customer interactions.
• Anticipate customer needs and proactively suggest resolutions tailored to individual requests.
• Use proper communication procedures, guidelines, and policies.
• Quickly identify customer issues and determine appropriate solutions.
• Meet or exceed performance expectations, including Customer Satisfaction scores, quality scores, and customer resolution times.
• Effectively use Customer Care technology platforms to assist customers and capture relevant data.
• Adapt to changing workflow processes and accommodate shifting priorities.
• Contribute ideas to improve team processes and customer experience.
• Participate in team meetings and training sessions.
• Seek to understand the impact of your work on business goals.
• Collaborate with team members to ensure consistent, high-quality customer service.
• Manage multiple priorities and goals depending on levels of urgency.
• Meet deadlines through efficient time management.
• Stay focused during peak volume periods while handling tasks simultaneously.
• Proactively work to minimize mistakes and pay close attention to detail.

Customer Care Specialist, Level 1

• Achieve 100% of monthly, quarterly, annual sales plan.
• Uses effective time management skills to visit customers and/or potential customers of Kate Farms in the assigned territory on a regular and planned basis.
• Develop an in-depth knowledge of Kate Farms products and services.
• Manage existing customers and acquire new customers in the assigned territory including but not limited to:
• Hospital & Outpatient/Specialty Clinics
• Home Care
• Manufacturing Partners
• Distribution Partners
• Plan and develop the market for our existing and new products in accordance with company goals and objectives; optimize available selling tools (marketing collateral, product brochure, trunk stock, demo product, iPad videos, etc.).
• Drive demand for Kate Farms products by:
• Attaining Hospital Formulary approvals
• Gaining exposure to Health Care Providers and driving brand preference and loyalty
• Driving Prescriptions, and Discharge Orders (written for Kate Farms)
• Community Awareness (events)
• Partnership Development (Distribution, manufacturing, home care)
• Service – sampling, one-by-one strategy
• Ongoing technical training and support to customers (In-Services).
• Competent contact person for hospital management, purchasing department and hospital staff.
• Attend team sales meetings, training meetings, conferences and exhibitions as required.
• Analyze and report to your manager and/or others (weekly & monthly) the market and business feedback by using all available support tools (email, iPad, company laptop).
• Represent Kate Farms values and integrity.

• Achieve 100% of monthly, quarterly, annual sales plan.
• Uses effective time management skills to visit customers and / or potential customers of Kate Farms in the assigned territory on a regular and planned basis.
• Develop an in-depth knowledge of Kate Farms products and services.
• Manage existing customers and acquire new customers in the assigned territory including but not limited to:
• Hospital & Outpatient/Specialty Clinics
• Home Care
• Manufacturing Partners
• Distribution Partners
• Plan and develop the market for our existing and new products in accordance with company goals and objectives; optimize available selling tools (marketing collateral, product brochure, trunk stock, demo product, iPad videos, etc.).
• Drive demand for Kate Farms products by:
• Attaining Hospital Formulary approvals
• Gaining exposure to Health Care Providers and driving brand preference and loyalty
• Driving Prescriptions, and Discharge Orders (written for Kate Farms)
• Community Awareness (events)
• Partnership Development (Distribution, manufacturing, home care)
• Service – sampling, one-by-one strategy
• Ongoing technical training and support to customers (In-Services).
• Competent contact person for hospital management, purchasing department and hospital staff.
• Attend team sales meetings, training meetings, conferences and exhibitions as required.
• Analyze and report to your manager and/or others (weekly & monthly) the market and business feedback by using all available support tools (email, iPad, company laptop).
• Represent Kate Farms values and integrity.

• Coordinate day-to-day execution of brand marketing projects, partnerships, campaigns, and communications—helping bring the Kate Farms story to life in consistent, compelling ways.
• Manage timelines, deliverables, and communication between internal teams and external agencies or vendors to keep projects on track and aligned with brand standards.
• Support the creation and distribution of marketing collateral (print, digital, social, presentations, sales materials, etc.), ensuring accuracy and brand consistency across every touchpoint.
• Collaborate with the digital team on email, web, and social initiatives, including content scheduling and performance monitoring—ensuring Kate Farms shows up in ways that feel both on-brand and culturally relevant.
• Support the planning, logistics, and execution of partnerships, sponsorships, and activations, both virtual and in person, with an eye toward creating memorable and mission-aligned experiences.
• Conduct market research and competitive analysis to identify trends, cultural moments, and opportunities to differentiate the Kate Farms brand and connect authentically with our consumer.
• Provide administrative support to the brand marketing team, including budget tracking, vendor payments, invoice processing, vendor coordination, and project management.

Brand Marketing Coordinator

• shape how Kate Farms engages and educates healthcare professionals, building awareness, trust, and advocacy among clinicians and partners across the medical community.
• lead marketing and education initiatives designed to inform, inspire, and enable HCPs to recommend and champion Kate Farms.
• own strategy and execution across professional partnerships, medical education programs, events, and content.
• collaborate closely with Medical Affairs, Sales, and Creative to ensure every HCP touchpoint reflects the same care and quality that define our products.
• define and execute the brand marketing and education strategy that builds awareness, trust, and advocacy among healthcare professionals.
• partner with the HCP Copywriter to translate science and clinical data into clear, human, brand-aligned stories.
• oversee relationships with professional organizations and lead the brand’s strategy and marketing direction for professional conferences, sponsorships, and event activations.
• work cross-functionally with Marketing channel owners and Commercial to ensure our science and professional storytelling is consistent and connected.
• define success metrics and track engagement across HCP initiatives, managing budgets and vendors while continuously optimizing based on results and field insights.

Senior Manager, HCP Brand Marketing – Education

Director

• Lead the strategic direction, performance, and growth of Kate Farms' Pediatric Portfolio
• Oversee brand strategy, commercialization, and cross-functional execution across medical, eCommerce, Amazon, and retail channels
• Manage a brand management team driving alignment across marketing, sales, and operations
• Develops and owns the Pediatric Portfolio's strategic roadmap and P&L
• Directs Pediatric Portfolio GTM strategies and cross-functional launch execution
• Implements pricing strategy for Pediatric Portfolio
• Ensure integration of Pediatric Portfolio initiatives into the broader commercial marketing plan
• Represent Pediatric Portfolio in cross-functional leadership meetings and strategic planning sessions
• Escalate strategic portfolio decisions and investment recommendations to VP, Commercial Marketing
• Manage and mentor the Senior Brand Manager and Associate Brand Manager
• Lead Pediatric Portfolio omnichannel campaign strategy and budget allocation
• Use data and insights to inform strategy, track performance, and optimize marketing investments
• Own Pediatric Portfolio P&L, including revenue, margin and A&P budget

Business Unit Director – Pediatric

• Lead the strategic direction, performance, and growth of Kate Farms’ Adult Portfolio
• Oversee brand strategy, commercialization, and cross-functional execution across medical, eCommerce, Amazon, and retail channels
• Manage a brand management team driving alignment across marketing, sales, and operations
• Develop and own the Adult Portfolio’s strategic roadmap and P&L
• Ensure integration of Adult Portfolio initiatives into the broader commercial marketing plan
• Manage and mentor the Senior Brand Manager and Associate Brand Manager
• Lead Adult Portfolio omnichannel campaign strategy and budget allocation targeting healthcare professionals, caregivers, and adult consumers
• Use data and insights to inform strategy, track performance, and optimize marketing investments
• Own Adult Portfolio P&L, including revenue, margin and A&P budget

Business Unit Director – Adult

• Achieve 100% of monthly, quarterly, annual sales plan.
• Uses effective time management skills to visit customers and / or potential customers.
• Develop an in-depth knowledge of products and services.
• Manage existing customers and acquire new customers in the assigned territory.
• Plan and develop the market for existing and new products in accordance with company goals and objectives.
• Drive demand for products by attaining approvals and gaining exposure to healthcare providers.
• Provide ongoing technical training and support to customers.
• Attend team sales meetings, training meetings, conferences, and exhibitions as required.
• Analyze and report market and business feedback using available support tools.
• Represent company values and integrity.

Procurement

• Translate forecast, inventory build plan, and outbound freight needs into a freight plan by lane and manage ERP/MRP related freight data
• Ensure all Purchase Quotes and Purchase Orders are accurate and communicated to suppliers
• Engage with Accounts Payable to ensure timely invoice processing and publish actual month-to-date spend weekly and spend forecasts
• Lead pricing, cost tracking, and reporting for all freight and maintain accurate ERP data
• Support sourcing process from supplier selection through implementation of new carriers and own supplier onboarding processes
• Prepare and initiate RFI/RFP/RFQ proposals and own sourcing templates, data, and supplier engagement
• Work with internal clients and freight providers to build supplier relationships focused on continuous improvement
• Gather market intelligence, develop and present freight category profiles, and support contracting and multi-year roadmaps
• Identify, research, and recommend potential suppliers to Procurement management and internal clients

Freight Specialist, Procurement

Social Media Manager

• Own social media and content strategy—concept, plan, oversee creative development, and deploy mission-aligned organic content
• Lead and execute a comprehensive social media content strategy across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.)
• Test and pilot new formats and features to keep Kate Farms on the leading edge of digital culture
• Develop editorial calendars that integrate campaigns, product launches, cultural moments, and community engagement opportunities
• Monitor social performance and trends to optimize strategies and maintain cultural relevance
• Partner with internal brand and creative teams as well as external agencies to ensure content is on-brand, innovative, and compelling
• Shoot and produce social content as needed; provide direction and feedback on visual and written assets
• Manage production timelines, scheduling, and publishing of organic content across all channels
• Leverage user-generated content (UGC), testimonials, and influencer collaborations to amplify brand impact
• Champion social-first storytelling, ensuring assets are optimized for channel, algorithm, and audience behavior
• Serve as the bridge between social and the broader brand ecosystem; collaborate with brand, PR, partnerships, eCommerce, and sales teams
• Partner with Community and Influencer leads to align content strategies and maximize audience reach
• Support campaign and event coverage on social channels, amplifying live moments and strengthening engagement
• Define KPIs for organic social, analyze performance metrics, and prepare reports and presentations for leadership

Manager, Social Media and Content Strategy

Revenue Operations

• Drive scalable growth through operational support, data-driven insights, and cross-functional collaboration
• Report to the team leader and directly support sales leadership and other senior leaders across the company
• Work heavily in tools such as Excel, Power BI, and other licensed software tools
• Manage operational requirements to keep the business moving with ad hoc projects and special assignments to increase efficiency and unlock new revenue
• Develop and implement revenue operations strategies to optimize revenue growth
• Collaborate with sales and finance teams to analyze revenue performance and identify growth opportunities
• Build and standardize processes and best practices for financial contract management, reporting, and accruals
• Analyze and interpret contract performance and find pricing optimization opportunities to deliver reports for customer business planning, quarterly business reviews, and executive summaries
• Lead the effort to define business requirements to evolve the maturity of customer contract sales data for more efficient contract administration, performance reporting, and growth strategy development
• Build and maintain automated reports and dashboards using Power BI, Excel, and proprietary software
• Support diverse hiring and related initiatives to meet company goals

Director, Revenue Operations and Analytics

• Territory Manager plans and executes commercial initiatives to meet sales targets for Kate Farms.
• Manages relationships with hospitals, home care, distributors; develops market strategies.
• Drives demand: formulary approvals, clinician exposure, prescriptions, community events, partnerships, sampling.
• Provides ongoing technical training to customers and supports hospital staff.
• Reports market feedback weekly and monthly; participates in meetings and conferences.
• Represents Kate Farms values and integrity.

Brand Expression Designer

Senior Copywriter, HCP – Science Marketing

Territory Manager

Senior Brand Manager, Adult

Territory Manager

Territory Manager

Territory Manager

Customer Care Specialist, Level 1

Territory Manager

Territory Manager

Brand Marketing Coordinator

Senior Manager, HCP Brand Marketing – Education

Business Unit Director – Pediatric

Business Unit Director – Adult

Territory Manager

Territory Manager

Freight Specialist, Procurement

Manager, Social Media and Content Strategy

Director, Revenue Operations and Analytics

Territory Manager (North Chicago, IL)