Salary
💰 CA$98,300 - CA$133,100 per year
About the role
- Orchestrate our ideal customer experience
- Own and drive strategies for how we acquire, activate, retain, and expand users on all platforms
- Be accountable for enhancing our subscription expansion efforts and creating experiences that capture revenue
- Develop and own the Lifecycle Subscription Expansion Strategy, balancing short and long term needs
- Own key business metrics in the subscription expansion portfolio
- Identify and prioritize opportunities that guide customers through their journey using customer behavior, business dynamics, and market trends
- Devise and spearhead hyper-personalized, multi-channel programs and experiments
- Utilize data and insights to uncover opportunities for new campaigns or always-on programs, target segments, and improved personalization
- Collaborate with Growth, Marketing, Business Operations, Business Analytics, Sales, and Customer Success to execute shared objectives
- Run experiments to explore and validate new strategies
- Represent Lifecycle Marketing across the organization and be a steward for your area of focus
Requirements
- Experience in Lifecycle Marketing experience, ideally in SaaS
- Be skilled in email marketing (tracking, testing, optimizing) and familiar with in-product channels like push, chat, or pop-ups
- Show accountability and ownership, delivering on key KPIs
- Be passionate about understanding customer behavior and turning insights into business impact
- Thrive in ambiguous, fast-changing environments and adapt quickly
- Have a results-driven track record, taking initiatives from idea to execution
- Use data and analytics to guide decisions and measure success
- Excel at collaboration and influence across teams
- Be highly motivated to continually push for better, newer, and more innovative ways to do things—all while staying humble
- Possess an in-depth understanding of SaaS expansion levers in-and-out of product