Jobber

Lifecycle Marketing Manager

Jobber

full-time

Posted on:

Origin:  • 🇨🇦 Canada

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Salary

💰 CA$98,300 - CA$133,100 per year

Job Level

Mid-LevelSenior

About the role

  • Orchestrate our ideal customer experience
  • Own and drive strategies for how we acquire, activate, retain, and expand users on all platforms
  • Be accountable for enhancing our subscription expansion efforts and creating experiences that capture revenue
  • Develop and own the Lifecycle Subscription Expansion Strategy, balancing short and long term needs
  • Own key business metrics in the subscription expansion portfolio
  • Identify and prioritize opportunities that guide customers through their journey using customer behavior, business dynamics, and market trends
  • Devise and spearhead hyper-personalized, multi-channel programs and experiments
  • Utilize data and insights to uncover opportunities for new campaigns or always-on programs, target segments, and improved personalization
  • Collaborate with Growth, Marketing, Business Operations, Business Analytics, Sales, and Customer Success to execute shared objectives
  • Run experiments to explore and validate new strategies
  • Represent Lifecycle Marketing across the organization and be a steward for your area of focus

Requirements

  • Experience in Lifecycle Marketing experience, ideally in SaaS
  • Be skilled in email marketing (tracking, testing, optimizing) and familiar with in-product channels like push, chat, or pop-ups
  • Show accountability and ownership, delivering on key KPIs
  • Be passionate about understanding customer behavior and turning insights into business impact
  • Thrive in ambiguous, fast-changing environments and adapt quickly
  • Have a results-driven track record, taking initiatives from idea to execution
  • Use data and analytics to guide decisions and measure success
  • Excel at collaboration and influence across teams
  • Be highly motivated to continually push for better, newer, and more innovative ways to do things—all while staying humble
  • Possess an in-depth understanding of SaaS expansion levers in-and-out of product
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