GAIN

Senior Performance Creative Strategist

GAIN

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

Senior

About the role

  • Conduct deep-dive creative analysis using key performance metrics such as Conversion Rate, CTR, Hook Rate, Thumbstop Rate, and Hold Rate to identify patterns and unlock new opportunities
  • Lead the strategic direction of creative testing, iterations, and messaging across platforms (Meta, TikTok, YouTube, etc.)
  • Stay on top of creative trends and platform shifts—bringing culturally relevant, performance-led insights into the ideation process
  • Translate insights into high-impact briefs for design, UGC, and editing teams—ensuring clear strategic rationale
  • Oversee and improve the feedback loop between performance data, creative execution, and future iterations
  • Design and oversee a structured creative testing roadmap—ensuring constant learning, iteration, and evolution based on results
  • Track and document all creative tests—maintaining clear visibility into what’s been tested, what’s working, and what needs iteration
  • Create a virtuous cycle between strategy, execution, and data-driven learning, ensuring feedback informs future creative at every stage
  • Partner with media buyers to align testing priorities with performance goals and spend distribution
  • Identify creative fatigue early and proactively recommend fresh angles or formats
  • Act as a strategic partner to clients—leading discussions around creative performance and ensuring work drives tangible business growth
  • Confidently lead client calls, creative reviews, and performance debriefs—communicating complex data in a clear, compelling way
  • Collaborate with multiple internal stakeholders—including Paid Media Managers, Creative Leads, Designers, and Account Managers—to align creative output with broader campaign and client objectives
  • Balance creative ambition with resource constraints—problem-solving with a solutions-first mindset when faced with production or bandwidth challenges
  • Guide and oversee creative execution from concept through to delivery—working across UGC creators, editors, and designers
  • Review and QA creative assets to ensure they meet performance goals, adhere to brand standards, and are platform-optimized
  • Adapt creative strategy for different formats, placements, and audience segments—bringing a channel-native mindset to execution

Requirements

  • 4+ years in creative strategy or performance-driven content creation, ideally within a paid media or digital marketing environment
  • Strong grasp of performance metrics beyond the surface level—can translate data into strategic insights and creative direction
  • Proven ability to lead client conversations, push strategic thinking, and confidently manage multiple senior stakeholders
  • Comfortable managing cross-functional teams and solving for creative bottlenecks or resource limitations
  • Deep familiarity with Meta Ads Manager and creative performance analytics
  • Skilled at writing high-impact creative briefs and guiding execution across design, UGC, and post-production
  • Platform expertise across Meta, TikTok, YouTube, and emerging ad platforms
  • Experience managing or working alongside UGC creators and freelance partners is a strong plus