Influencer Marketing

• Build, manage, and scale a high-performing creator acquisition and retention system for TikTok Shops
• Source creators directly and grow relationships with TAPs and creator agencies
• Put creators on monthly retainers, hybrid commission models, or CPA arrangements
• Own creator pipelines end-to-end—from outreach and negotiation to content briefing and performance feedback
• Recruit net-new creators weekly and manage a structured creator pipeline with performance tracking
• Manage full-funnel campaign execution from content brief development to creator onboarding and product fulfillment
• Create and nurture an engaged creator community through Slack, Discord, or private groups
• Analyze creator performance (CTR, CPA, ROAS), deliver feedback, and optimize
• Work cross-functionally with growth, creative, and media teams to integrate creator content into paid campaigns and whitelisting
• Focus on scaling winners and eliminating underperformers quickly
• Report on KPIs including # active creators, content volume, CPA/ROAS, new signups, TAP contribution, retention rate, time-to-first sale

TikTok Shop Creator Manager

Influencer Affiliate Manager

Influencer Scout

Associate Producer, Influencer Marketing

Senior Influencer Manager