Coordinator, Influencer Marketing (Lume + Mando)
Lume Deodorant
Job Level
JuniorMid-Level
About the role
- Build, manage, and scale a high-performing creator acquisition and retention system for TikTok Shops
- Source creators directly and grow relationships with TAPs and creator agencies
- Put creators on monthly retainers, hybrid commission models, or CPA arrangements
- Own creator pipelines end-to-end—from outreach and negotiation to content briefing and performance feedback
- Recruit net-new creators weekly and manage a structured creator pipeline with performance tracking
- Manage full-funnel campaign execution from content brief development to creator onboarding and product fulfillment
- Create and nurture an engaged creator community through Slack, Discord, or private groups
- Analyze creator performance (CTR, CPA, ROAS), deliver feedback, and optimize
- Work cross-functionally with growth, creative, and media teams to integrate creator content into paid campaigns and whitelisting
- Focus on scaling winners and eliminating underperformers quickly
- Report on KPIs including # active creators, content volume, CPA/ROAS, new signups, TAP contribution, retention rate, time-to-first sale
Requirements
- 2–4 years in creator or influencer marketing with a strong focus on TikTok Shops or TikTok affiliate programs
- Direct experience working with TikTok Agency Partners (TAPs) and/or managing relationships with creator agencies and networks
- Strong negotiation skills and understanding of commission structures, retainers, and performance-based compensation models
- Deep understanding of TikTok’s creator ecosystem, algorithm dynamics, content formats, and eComm integrations
- Track record of managing 50+ creators at a time, including contracts, creative briefings, and performance tracking
- Fluent in tools like TikTok Creator Center, Shop Ads Manager, affiliate dashboards, or third-party UGC platforms
- Analytical mindset with experience in evaluating ROI, CPA, and funnel metrics from creator campaigns
- 2–4 years experience (implied)
