Coordinator, Influencer Marketing (Lume + Mando)
Lume Deodorant
Performance Creative Strategist
Bodily
contract
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead end-to-end creation of high-performing ad creative, from ideation and scripting through editing and iteration.
- Focus on ads that convert, especially on Instagram, and produce thumb-stopping video and static content that drives results.
- Guide broader creative direction across growth channels and work closely with the media buying team to monitor performance and inform iterations.
- Concept, produce, and deliver 4–6 new performance ad concepts per month.
- Shoot/edit short-form UGC-style video or source and repurpose it into high-converting creative.
- Develop static creative, carousels, and motion graphics aligned with platform best practices.
- Build creative testing frameworks and optimize based on results from Meta/Instagram.
- Translate CRM strategy into performance-driven creative briefs for email and provide direction on subject lines, layout, visual hierarchy, and hooks to drive CTR and revenue.
- Collaborate with internal copy and design team members to elevate email creative using performance principles.
Requirements
- 4+ years in performance creative for DTC brands (freelance, agency, or in-house)
- A proven portfolio of Meta/Instagram ad creative that delivered performance results
- Experience ideating and producing short-form video content (UGC, testimonial, demo, etc.)
- Strong grasp of key metrics (CTR, CVR, thumb-stop rate, ROAS) and how to optimize toward them
- Hands-on proficiency with editing/design tools (CapCut, Canva, Figma, or Adobe Suite)
- Ability to own the full creative lifecycle from idea to asset
- Bonus: Experience in maternity, postpartum, women’s health, or soft-line apparel
