Bodily

Creative Strategist

• Own Bodily's visual output across digital, social, email, ecommerce, paid media, packaging, and campaign work — maintaining a consistent, elevated brand aesthetic across every touchpoint.
• Proactively identify opportunities to strengthen the brand: new content formats, elevated executions, gaps in the visual system, moments worth showing up for.
• Bring creative concepts and directions to the CMO for input and alignment — you're leading the work, not waiting to be told what to make.
• Develop and maintain visual systems, templates, and brand standards that help the whole team move faster and stay consistent.
• Design across social, email, paid media, web, ecommerce, and campaign touchpoints with a clear point of view on what makes content perform and feel on-brand.
• Create assets that serve campaign messaging, brand standards, promotions, launches, and ecommerce goals.
• Develop elevated PDP assets that communicate product benefits, features, and brand positioning clearly and compellingly.
• Support sales and promotional campaigns across email, ads, homepage placements, PLP cards, and other site touchpoints.
• Build mockups for site updates, campaign ideas, and merchandising concepts with enough speed and polish to move conversations forward.
• Create weekly static, GIF, and short-form video ad creative for Meta and other paid channels — leading asset handoff to agency partners and applying performance data to future creative.
• Work with our Social Media Manager to produce short-form video content for paid and organic social: reels, story ads, product demos, UGC-style edits, and campaign content. Comfortable in a video editing timeline and familiar with what performs in-feed.
• Use AI-powered video and motion tools (CapCut, Gemini, or similar) to extend output and move faster without sacrificing quality.
• Support the Social Media Manager with templates, visual systems, and campaign assets that hold up across formats and placements.
• Provide creative input and support for Amazon, Target and Walmart PDP updates, A+ content, and storefront assets.
• Actively use AI tools — image generation, video enhancement, performance analysis, copywriting assist as a real part of your day-to-day workflow.
• Help the team identify where AI can accelerate production, improve testing velocity, or unlock creative that wouldn't otherwise be feasible at our size.
• Bring a point of view on emerging tools and advocate for the ones that make the team better.
• Support packaging design development for new and existing products.
• Prepare production-ready files, print specs, and artwork updates with strong attention to typography, color, hierarchy, and legal copy accuracy.
• Assist with hang tags, care tags, inserts, and other printed materials.
• Maintain organized files, templates, and creative systems that support efficient production.

Creative Lead