Influencer Marketing

• About the role: performance-driven Influencer Marketing Coordinator to help scale Lume + Mando’s creator program across both UGC and paid campaigns.\n• You’ll source and manage creators, coordinate campaigns from outreach to delivery, and turn content into a growth engine for both acquisition and retention. This role is hands-on, you’ll be in the weeds with creator management, campaign tracking, and performance analysis, ensuring every piece of content is optimized for results.\n• Creator & Campaign Management: source, vet, and onboard creators for both UGC production and paid influencer campaigns; manage campaign workflows: outreach, onboarding, briefing, feedback, and deliverable tracking; build and send campaign briefs, secure internal approvals, and ensure content meets FTC guidelines and brand usage terms; keep organized trackers for live dates, deliverables, discount codes, and tracking links so campaigns run on time; handle administrative setup like contracts, product shipments, link/code generation, and payments.\n• Performance Tracking & Optimization: monitor and track UGC campaigns for content quality, brand alignment, and engagement, and measure paid campaign performance across CPA, ROAS, CAC, impressions, and new customer growth; identify high-performing creators to rebook for paid placements, affiliate opportunities, or long-term partnerships; support creative testing (messaging, offers, formats) and track results to inform scaling decisions; compile and share key learnings and performance recaps across the team.\n• Cross-Functional Collaboration: partner with Creative, Paid Media, Social, and Affiliate teams to maximize UGC and paid content impact across channels; QA influencer links, discount codes, and landing pages to ensure seamless customer journeys and proper tracking; coordinate with agencies, platforms, or vendors to keep campaigns moving efficiently

Coordinator, Influencer Marketing (Lume + Mando)

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About the role

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