Salary
💰 $150,000 - $165,000 per year
About the role
- Build, scale, and lead a high-performing creator-led growth program across TikTok, YouTube, Instagram, and podcast platforms.
- Design and implement automated systems (AI tools, CRM, workflows) for sourcing, briefing, and managing creators.
- Build a tiered partner strategy (macro/micro/nano) that drives conversion and brand affinity.
- Define performance benchmarks by platform, tier, content type, and funnel stage.
- Manage internal team members and/or contractors to scale creator and affiliate operations.
- Own partner selection, deal structures, creative briefs, and feedback loops.
- Integrate creator content into paid media and DTC site experiences to maximize value.
- Optimize affiliate commissions, exclusions, and attribution systems in collaboration with finance and analytics.
- Forecast revenue contribution across DTC and Amazon, and track pacing against goals.
Requirements
- 5–8+ years in influencer, UGC, or affiliate marketing (beauty, wellness, or DTC strongly preferred)
- Track record of scaling affiliate/influencer programs to 8-figure revenue
- Experience across both DTC and Amazon
- Strong working knowledge of affiliate platforms, CRM systems, and creator marketplaces
- Analytical fluency with tools like Northbeam, Triple Whale, Google Analytics, etc.
- Deep familiarity with AI-powered tools for outreach, contracting, and content workflow
- Highly organized, systems thinker who thrives in fast-paced, high-growth environments
- A creative eye and high taste level in content
Bonus Points
- Deep knowledge of TikTok-first creators and storytelling techniques.
- Experience in regulated industries (e.g., health, skincare, wellness)
- Deep bench of trusted creators and affiliate contacts (++)
- Knowledge of podcast media buying or creator licensing strategies (+)