iRESTORE Laser (Freedom Laser Therapy)

Influencer Marketing

• Build, scale, and lead a high-performing creator-led growth program across TikTok, YouTube, Instagram, and podcast platforms.
• Design and implement automated systems (AI tools, CRM, workflows) for sourcing, briefing, and managing creators.
• Build a tiered partner strategy (macro/micro/nano) that drives conversion and brand affinity.
• Define performance benchmarks by platform, tier, content type, and funnel stage.
• Manage internal team members and/or contractors to scale creator and affiliate operations.
• Own partner selection, deal structures, creative briefs, and feedback loops.
• Integrate creator content into paid media and DTC site experiences to maximize value.
• Optimize affiliate commissions, exclusions, and attribution systems in collaboration with finance and analytics.
• Forecast revenue contribution across DTC and Amazon, and track pacing against goals.

Director of Influencer & Affiliate Marketing