Influencer Marketing

• Lead the development and execution of an elevated, strategically aligned influencer marketing program that drives growth, brand relevance, and cultural impact.
• Establish and align on key KPIs for influencer campaigns, ensuring clarity of objectives across awareness, engagement, and conversion goals.
• Develop and present comprehensive influencer program plans outlining campaign priorities, agency briefs, ways of working, and optimization strategies.
• Collaborate with internal client teams and agency partners to implement influencer programs across multiple brand categories.
• Identify and pursue opportunities to innovate within influencer marketing, staying ahead of platform evolution, algorithm changes, and emerging creator trends on channels such as TikTok, Meta, and YouTube.
• Lead the development and management of a multi-tiered, always-on influencer strategy that leverages data and insights to inform creative tactics and performance optimizations.
• Ensure seamless execution of influencer content across digital platforms, prioritizing engagement and conversion-driving initiatives while maintaining brand integrity and compliance.
• Build, maintain, and refine systems for tracking and measuring both earned and paid influencer ROI, delivering consistent performance insights to internal and external stakeholders.
• Partner cross-functionally to align influencer strategy with broader marketing, social, and communications objectives.
• Serve as a strategic advisor to client and agency partners, providing recommendations for continuous improvement, innovation, and impact.

Influencer Strategist – Contract

Influencer Relations Intern

Influencer Marketing Coordinator

Customer Success Specialist – Influencer Marketing

Manager – Influencer & Strategic Marketing Programs

Influencer, PR Manager