indie.io

Content Marketing Manager

• Serve as the embedded content lead for your assigned brand
• Conduct regular competitive assessments and category best practice reviews
• Create an Annual E-Content Playbooks
• Lead the end-to-end project management process
• Manage all stakeholders to keep timelines on track
• Translate campaign creative, asset maps, and best practices into clear briefs
• Manage content ingestion into KWERY/TAB with accuracy

E-Content Specialist – Contract

Influencer Marketing

• Manage day-to-day execution of influencer marketing campaigns, ensuring deliverables are met on time and on brand.
• Partner with internal teams and agency partners to coordinate influencer activations, campaign briefs, and approvals.
• Review influencer content for brand alignment, accuracy, and quality before publication.
• Maintain tracking documents, campaign calendars, and influencer databases to ensure up-to-date and accurate program information.
• Support the development and execution of always-on influencer programs, including paid, earned, and hybrid partnerships.
• Identify emerging influencer trends, talent, and opportunities that align with brand goals and category priorities.
• Collaborate cross-functionally with creative, PR, and digital teams to ensure cohesive storytelling across all channels.
• Consolidate influencer performance reporting, campaign metrics, and key insights for stakeholder presentations.
• Manage program budgets, tracking deliverables and spend against agreed scopes.
• Provide consistent communication, documentation, and organization to support smooth team operations.

Influencer Manager – Contract

Performance Marketing

• Lead the planning, setup, and execution of paid social campaigns across Meta, TikTok, and other emerging platforms.
• Translate marketing objectives into platform-specific campaign strategies that drive awareness, engagement, and conversion.
• Develop creative testing frameworks in partnership with creative and strategy teams to identify top-performing content and optimize media performance.
• Manage audience segmentation, targeting, and bidding strategies to maximize ROI and efficiency.
• Ensure flawless execution across multiple accounts, adhering to brand guidelines and compliance requirements.
• Continuously monitor and optimize campaigns against KPIs including CTR, CPA, ROAS, and overall business objectives.
• Build, maintain, and present detailed campaign performance reports and dashboards.
• Lead weekly reporting and optimization calls, translating data into actionable recommendations for cross-functional teams and leadership.
• Identify new opportunities for growth and experimentation across emerging social media channels.
• Collaborate with analytics and insights teams to evaluate test results and inform future campaign strategy.
• Partner with creative, strategy, and analytics teams to align paid social tactics with broader marketing initiatives.
• Clearly communicate campaign performance, trends, and learnings to internal teams and client stakeholders.
• Maintain strong organization across campaign documentation, timelines, and reporting.
• Serve as a proactive problem-solver, anticipating challenges and identifying solutions early in campaign cycles.

Paid Social Specialist – Contract

• Support day-to-day campaign management including creator communications, tracking deliverables, and maintaining project timelines.
• Coordinate influencer product send-outs, content deliverable reviews, and asset routing across internal teams and agency partners.
• Maintain influencer trackers, content calendars, and reporting tools to ensure up-to-date information is available across workstreams.
• Review influencer content for accuracy, tone, and alignment with brand guidelines.
• Consolidate campaign performance data, key learnings, and reporting metrics to support team recaps and presentations.
• Collaborate with the Influencer Manager and Strategist to identify new talent, trends, and content opportunities across social platforms.
• Assist with budget tracking and invoice documentation to ensure efficient and organized campaign operations.
• Support cross-functional coordination with creative, PR, and digital partners to ensure consistency in messaging and brand representation.

Influencer Associate Manager – Contract

Public Relations

• Provide day-to-day organizational and project management support to the PR Managers and Head of PR + Influence.
• Manage and maintain PR calendars, workbacks, and deliverable trackers across multiple projects.
• Compile and circulate clear, actionable meeting notes and drive follow-through on next steps.
• Support brainstorming sessions and document innovative PR ideas to enhance campaigns.
• Build and maintain a comprehensive contact database to streamline media outreach and ensure efficiency.
• Maintain asset repositories and reporting dashboards.
• Assist in preparing and routing materials, key messages, and media assets to partners and agencies.
• Provide in-person event support for NYC-based activations, press days, and agency meetings.
• Coordinate event logistics including timelines, assets, and post-event reporting.
• Ensure on-site execution is seamless and aligned with brand standards.
• Manage end-to-end product send-outs, including kit assembly, tracking, and reporting.
• Collaborate with cross-functional partners to ensure seeding programs align with campaign priorities.
• Partner directly with agency partners, owning project communications, asset routing, and feedback management.
• Ensure consistency and alignment across brand and agency teams by proactively communicating updates and timelines.
• Track earned media KPIs and compile reporting across campaigns.
• Support PR Managers in consolidating results, insights, and media highlights for internal and client presentations.

Public Relations Assistant – Contract

• Lead the development and execution of an elevated, strategically aligned influencer marketing program that drives growth, brand relevance, and cultural impact.
• Establish and align on key KPIs for influencer campaigns, ensuring clarity of objectives across awareness, engagement, and conversion goals.
• Develop and present comprehensive influencer program plans outlining campaign priorities, agency briefs, ways of working, and optimization strategies.
• Collaborate with internal client teams and agency partners to implement influencer programs across multiple brand categories.
• Identify and pursue opportunities to innovate within influencer marketing, staying ahead of platform evolution, algorithm changes, and emerging creator trends on channels such as TikTok, Meta, and YouTube.
• Lead the development and management of a multi-tiered, always-on influencer strategy that leverages data and insights to inform creative tactics and performance optimizations.
• Ensure seamless execution of influencer content across digital platforms, prioritizing engagement and conversion-driving initiatives while maintaining brand integrity and compliance.
• Build, maintain, and refine systems for tracking and measuring both earned and paid influencer ROI, delivering consistent performance insights to internal and external stakeholders.
• Partner cross-functionally to align influencer strategy with broader marketing, social, and communications objectives.
• Serve as a strategic advisor to client and agency partners, providing recommendations for continuous improvement, innovation, and impact.

Influencer Strategist – Contract

• Manage the day-to-day execution of influencer campaigns, ensuring deliverables are met on time and aligned with strategy and brand standards.
• Collaborate with internal client teams and agency partners to support influencer campaign development, content creation, and approvals.
• Coordinate creator communications, deliverables, and feedback loops to ensure flawless execution across multiple programs.
• Maintain influencer tracking tools, content calendars, and campaign documentation to ensure operational accuracy and transparency.
• Support the implementation of always-on influencer programs across multiple platforms (TikTok, Meta, YouTube, etc.).
• Review influencer content for tone, quality, and compliance with brand guidelines.
• Partner with the Influencer Strategist to identify trends, content opportunities, and potential new creators aligned with brand goals.
• Track campaign performance and KPIs; consolidate reporting and insights for internal and client-facing presentations.
• Support cross-functional alignment between creative, PR, and digital teams to ensure cohesive messaging across platforms.
• Manage influencer budget tracking and deliverable status updates, maintaining attention to detail and accountability.