indie.io

Content Marketing Manager

• Own the development, execution, and optimization of social-first creative across client accounts
• Manage day-to-day social content and community engagement while contributing to content strategy, performance insights, and creative recommendations
• Collaborate closely with Creative, Strategy, and Activation partners to elevate how Indie shows up for clients across social platforms
• Lead the concepting, scripting, shooting, editing, and publishing of short-form video content (Reels, TikToks, Shorts) and images
• Ensure all creative output aligns with brand guidelines while pushing for fresh, culturally relevant ideas
• Partner with Creative and Strategy teams to support social content strategies that align with broader marketing objectives
• Monitor engagement and performance metrics, translating insights into clear recommendations and next steps
• Own day-to-day community management, including comments, DMs, proactive engagement, and trend participation
• Foster authentic audience engagement that strengthens brand affinity and community growth
• Maintain a strong understanding of each client’s brand voice and audience, ensuring consistency and authenticity across interactions
• Serve as a reliable, client-facing creative partner on assigned accounts, communicating progress, insights, and opportunities
• Contribute meaningfully in client meetings, brainstorms, and internal working sessions
• Collaborate cross-functionally with Account, Strategy, and Activation teams to ensure integrated execution
• Support and contribute to photo and video shoots, including storyboarding, production planning, and on-set assistance
• Manage timelines and deliverables across multiple workstreams, flagging risks and proactively solving problems
• Stay ahead of social trends, emerging platforms, and creator behaviors, identifying what’s relevant (and what’s not) for each client

Creative Content Consultant – Contract

Performance Marketing

• Plan, build, and manage paid media campaigns across platforms including Google Ads, Meta, TikTok, Pinterest, and YouTube
• Translate client goals and strategic direction into actionable paid media tactics
• Execute campaign setup, launches, optimizations, and ongoing performance monitoring
• Manage budgets, pacing, and platform-level reporting to ensure efficient media spend
• Analyze campaign performance data to identify insights and optimization opportunities
• Develop keyword strategies, ad copy variations, creative briefs, and testing frameworks
• Prepare clear, client-ready performance summaries and insights in collaboration with internal leads
• Stay current on platform updates, media trends, and best practices
• Collaborate cross-functionally with strategy, creative, and activation partners to ensure alignment and quality delivery

Paid Media Specialist – Contract

Strategy

• Own end-to-end Amazon channel performance, including revenue forecasting, sales planning, profitability management, and marketplace health
• Guide strategic decisions across pricing, promotions, and investment tradeoffs to drive sustainable growth
• Maintain a holistic view of Amazon performance, balancing short-term results with long-term growth objectives
• Manage agency partners who are driving the execution of Amazon initiatives
• Oversee full-funnel Amazon Advertising (Sponsored Ads and DSP), including agency partnership management and performance oversight
• Set strategic direction for media investment, audience strategy, and testing priorities, with a focus on efficiency, incrementality, and demand creation
• Drive retail readiness through oversight of content optimization, SEO enhancements, testing frameworks, and brand-building initiatives
• Ensure product detail pages and Brand Stores are optimized to support discoverability, conversion, and brand storytelling
• Partner cross-functionally with Supply Chain, Marketing, Finance, Brand, Innovation, and Creative teams
• Develop and guide data-driven dashboards and reporting frameworks to improve visibility and inform leadership decision-making
• Identify whitespace and growth drivers across categories, audiences, and Amazon initiatives

Strategy Lead – Contract

Content Manager

• Act as the day-to-day strategic lead across multiple creative and production agencies.
• Serve as the primary bridge between brand objectives and creative execution, ensuring clarity and alignment at every stage.
• Establish and manage clear ways of working, roles, and accountability across agency partners.
• Manage up to 5 concurrent campaigns at a time, maintaining prioritization, quality, and momentum across all live work.
• Translate brand and business goals into campaign frameworks, success metrics, and strategic direction.
• Build end-to-end creative briefs for always-on and campaign-based content across paid and organic channels.
• Lead creative development across platforms, formats, and funnel stages.
• Review concepts, scripts, rough cuts, and final assets, providing clear, actionable feedback that elevates creative quality and effectiveness.
• Lead large-scale content production initiatives (e.g., super shoots) including developing creative and production briefs.
• Partner with production and studio teams to define shot lists and funnel-specific asset needs.
• Own and actively manage the full-funnel content ecosystem (awareness, consideration, conversion).
• Analyze performance using platform reporting tools and internal analytics solutions.
• Identify gaps, opportunities, and areas for optimization across the content mix.
• Feed performance learnings back into briefing and planning cycles to continuously improve results.

Content Strategist

Manager

• Plan and execute a global discount calendar for 200+ products across digital partner portals (e.g. Steam, Xbox, Switch, PlayStation)
• Develop data-informed discount strategies for catalog titles, bundles, and seasonal events
• Maintain relationships with platform partners to secure high-visibility, revenue-driving promotional placements
• Ensure timely submission of through partner portals (e.g., Steamworks, Partner Center) and coordinate with operations to ensure accuracy
• Collaborate with Marketing Managers to align promotional windows with marketing beats and objectives
• Manage wholesale pricing and partner relationships with key retailers
• Monitor competitor activity, industry trends, and pricing tactics to inform new release pricing
• Analyze performance of past discounts and identify optimization opportunities by SKU, platform, and timing

Creative Content Consultant – Contract

Paid Media Specialist – Contract

Strategy Lead – Contract

Content Strategist

Pricing and Discounts Manager