indie.io

Strategy

• Serve as the strategic lead across audience discovery, planning, activation, and measurement
• Drive CRM and PRM optimization initiatives
• Partner closely with brand, analytics, and external agency teams to develop integrated audience strategies
• Oversee CRM/PRM audits, optimization planning, testing strategies, and reporting to strengthen lifecycle marketing impact
• Partner with activation and media teams to define and deploy audience segments
• Establish KPI frameworks to measure audience performance and business impact

Audience & Lifecycle Strategy Lead – Contract

Manager

• Serve as the strategic lead for first-party data strategy and CDP transition across 4 oper
• Define and socialize a clear 1PD vision and operating model
• Clarify how 1PD drives measurable business outcomes (AOV, LTV, media efficiency, retention)
• Ensure decentralization strengthens adoption (not dissolves accountability)
• Establish success metrics and adoption benchmarks for 1PD usage
• Develop OpCo-specific 1PD opportunity briefs tied to business priorities
• Align stakeholders around acquisition and retention use cases
• Build executive-ready materials to reinforce the importance of 1PD strategy
• Support OpCos in evaluating and selecting CDP platforms
• Develop structured migration plans (move, retire, rebuild)
• Drive adoption through structured enablement and testing.
• Facilitate bi-weekly working sessions with acquisition and retention teams from each opco (4)
• Transition from active lead to advisory partner as decentralization matures
• Deliver quarterly adoption and impact summaries

1PD Strategist, CDP Transition Manager – Contract

Social Media Manager

• Own and execute indie.io's social media strategy across platforms
• Develop a cohesive brand voice that balances our publisher identity with the unique tone of individual games
• Plan and maintain a rolling social content calendar across a large, active catalog
• Track performance metrics (reach, engagement, growth, click-throughs) across platforms
• Promote multiple games concurrently across different lifecycle stages (announcement, launch, updates, discounts, long-tail support)
• Work closely with Marketing Managers and our in-house Creative teams to align messaging, beats, content production, and timing
• Identify scalable ways to spotlight games across multiple beats
• Maintain relationships with indie.io developers, cross-promoting their content and providing guidance on content strategies
• Engage with players, developers, and fans in comments, replies, DMs, and community spaces
• Act as a light-touch community manager: surfacing feedback, flagging sentiment shifts, and escalating issues when needed
• Help set expectations and best practices for developer-facing social and community interactions
• Ideate, write, and publish platform-native content (including short-form video concepts, memes, threads, and reactive posts)
• Stay current on gaming, internet, and platform trends
• Collaborate with internal designers, editors, and video teams to scale content production efficiently

Content Marketing Manager

• Own the development, execution, and optimization of social-first creative across client accounts
• Manage day-to-day social content and community engagement while contributing to content strategy, performance insights, and creative recommendations
• Collaborate closely with Creative, Strategy, and Activation partners to elevate how Indie shows up for clients across social platforms
• Lead the concepting, scripting, shooting, editing, and publishing of short-form video content (Reels, TikToks, Shorts) and images
• Ensure all creative output aligns with brand guidelines while pushing for fresh, culturally relevant ideas
• Partner with Creative and Strategy teams to support social content strategies that align with broader marketing objectives
• Monitor engagement and performance metrics, translating insights into clear recommendations and next steps
• Own day-to-day community management, including comments, DMs, proactive engagement, and trend participation
• Foster authentic audience engagement that strengthens brand affinity and community growth
• Maintain a strong understanding of each client’s brand voice and audience, ensuring consistency and authenticity across interactions
• Serve as a reliable, client-facing creative partner on assigned accounts, communicating progress, insights, and opportunities
• Contribute meaningfully in client meetings, brainstorms, and internal working sessions
• Collaborate cross-functionally with Account, Strategy, and Activation teams to ensure integrated execution
• Support and contribute to photo and video shoots, including storyboarding, production planning, and on-set assistance
• Manage timelines and deliverables across multiple workstreams, flagging risks and proactively solving problems
• Stay ahead of social trends, emerging platforms, and creator behaviors, identifying what’s relevant (and what’s not) for each client

Audience & Lifecycle Strategy Lead – Contract

1PD Strategist, CDP Transition Manager – Contract

Social Media Manager

Creative Content Consultant – Contract