indie.io

Influencer Marketing

• Manage day-to-day execution of influencer marketing campaigns, ensuring deliverables are met on time and on brand.
• Partner with internal client teams and their agency partners to coordinate influencer activations, campaign briefs, and approvals.
• Participate in the client’s weekly team meetings and relevant planning sessions, ensuring seamless integration with internal teams while bringing external perspective and expertise.
• Review influencer content for brand alignment, accuracy, and quality before publication.
• Maintain tracking documents, campaign calendars, and influencer databases to ensure up-to-date and accurate program information.
• Support the development and execution of always-on influencer programs, including paid, earned, and hybrid partnerships.
• Identify emerging influencer trends, talent, and opportunities that align with brand goals and category priorities.
• Collaborate cross-functionally with creative, PR, and digital teams to ensure cohesive storytelling across all channels.
• Consolidate influencer performance reporting, campaign metrics, and key insights for stakeholder presentations.
• Manage program budgets, tracking deliverables and spend against agreed scopes.
• Provide consistent communication, documentation, and organization to support smooth team operations.

Influencer Manager – Contract

Strategy

• Partner with internal team on a 3-month engagement focused on evaluating TikTok Shop as a scalable conversion channel for two consumer brands
• Define approach, testing roadmap, and success criteria
• Generate clear, data-backed answers on whether and how TikTok Shop should be scaled as a performance and commerce engine
• Develop a clear TikTok Shop strategy tailored to two distinct brands
• Define success metrics and decision criteria to evaluate long-term viability
• Design a structured test-and-learn roadmap across pricing and discount strategies
• Provide strategic guidance on test prioritization, sequencing, and interpretation
• Analyze results from ongoing tests and translate performance data into strategic insights
• Deliver clear recommendations on optimization, iteration, and potential scale
• Act as a strategic advisor and subject-matter expert on TikTok Shop

Influencer Manager – Contract

Shop Strategy Lead – Contract

Influencer Manager – Contract