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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in managing retail media campaigns across platforms such as Walmart Connect, Roundel, and Instacart, with a strong focus on driving ROAS and optimizing performance metrics. Proficient in developing strategic campaign plans that align with brand objectives and eCommerce initiatives.
Highest-signal resume keywords
Retail Media Campaign ManagementROAS OptimizationPerformance ReportingStakeholder CommunicationAttention to Detail
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign SegmentationProduct TargetingBidding StrategiesBudget PacingKPI DevelopmentData AnalysisPerformance MetricsCampaign Strategy DevelopmentRetailer Advertising PlatformsCompliance Standards
Soft Skills
Problem-SolvingOrganizational SkillsWritten CommunicationVerbal CommunicationCollaboration
Industry Keywords
Retail Media NetworksECommerceMarketingAdvertisingSales Objectives
About the role
Key responsibilities & impact- Lead planning, setup, and execution of retail media campaigns across Roundel, Walmart Connect, Instacart, DoorDash, and other RMNs
- Translate brand and sales objectives into platform-specific campaign strategies that drive awareness, product visibility, and ROAS
- Manage campaign segmentation, product targeting, bidding, and budget pacing across multiple retail media environments
- Partner with creative and sales teams to align product listings, retailer assets, and campaign messaging with platform best practices
- Oversee flawless execution across campaigns and SKUs, adhering to brand, retailer, and compliance standards
- Continuously monitor and optimize campaigns for key performance metrics, such as ROAS and CPA
- Develop reports to communicate performance, insights, and opportunities
- Identify and test opportunities to maximize retail media efficiency
- Analyze performance and inform future media planning
- Partner with eCommerce teams to align campaigns with broader marketing priorities and initiatives
- Clearly communicate campaign performance, trends, and learnings to internal teams and client stakeholders
- Maintain strong organization across campaign documentation, timelines, and reporting
- Serve as a proactive problem-solver, anticipating challenges and identifying solutions early in campaign cycles
Requirements
What you’ll need- 4+ years of hands-on experience managing retail media campaigns across Walmart Connect, Roundel, Instacart, DoorDash, or similar RMNs
- Demonstrated success driving incremental sales and ROAS through retailer advertising platforms
- Hands-on experience developing and reporting on metrics and KPIs tied to business goals
- Proven ability to lead reporting discussions and present insights clearly to key stakeholders
- Exceptional attention to detail, organization, and follow-through across multiple projects
- Excellent written and verbal communication skills with the ability to simplify complex data for diverse audiences
- Comfortable managing a defined scope independently within a part-time, embedded capacity
- Bachelor’s degree in Marketing, Advertising, Communications, or related field
Benefits
Comp & perks- Competitive compensation aligned with experience and scope of work
- Flexibility of contract work within a remote-first environment
