Director of Content & Brand Marketing
Qualytics
Strategic Operations Manager - Partnerships
Relay
full-time
Posted on:
Origin: • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute onboarding, training, and certification programs for partners (e.g., Relay Certified Advisor) while building short-form video content and async modules to scale partner enablement
- Run live workshops, webinars, and asynchronous enablement for partners, as well as supporting the Partner Sales team with custom enablement resources to enhance value for high-priority firms
- Design and maintain a partner-facing dashboard for incentive tracking, performance metrics, and earned rewards, while partnering with RevOps and Data to automate reporting workflows, set topline goals, and integrate performance tracking into internal systems
- Monitor and optimize the partner onboarding journey, reducing time to value and friction points
- Drive end-to-end strategic initiatives to optimize partner sales in alignment with business priorities
- Own and iterate on tools, systems, and processes to improve partner lifecycle management
- Analyze partner activity, client outcomes, and workflow adoption to uncover insights, including tracking the realized value Relay delivers to partners' clients (e.g., cash flow impact, workflow ROI)
- Develop and deliver regular partner performance reports (e.g., MBRs, deal progression, incentive attainment)
- Use data to inform program improvements, partner segmentation, and strategic focus areas
- Co-own partner engagement campaigns, deal support initiatives, and key GTM projects
- Create and maintain enablement assets used across onboarding, co-selling, product adoption, and lifecycle marketing
Requirements
- You have 4+ years of experience in sales or partner enablement, partnerships, consulting, strategy and business operations, sales operations, or other sales channel-facing roles
- You are a systems thinker with a focus on execution, able to take ideas from concept to launch and scale them effectively
- You are a strong communicator who thrives in cross-functional environments and can translate complexity into clarity
- You are analytical and insights-driven, with a strong ability to measure and optimize what truly matters
- You are curious about how AI and technology can improve your workflow and constantly explore ways to make partner enablement more scalable and intelligent
- You have experience working with accounting firms, GTM partner programs, or B2B software ecosystems
- You have worked with SMBs in North America
