Account Manager

• Work collaboratively with client leads, creative, and digital teams to plan projects and respond to briefs
• Support the client lead in developing integrated marketing and communication plans for key target audiences based on strong strategic insights
• Serve as the client relationship manager and primary day-to-day contact
• Provide leadership in total account management, including project planning, work-back schedules, timelines, and execution processes
• Play a key role in researching, planning, and developing campaigns while driving plans forward
• Demonstrate the ability to segment stories by angle for different journalist beats and specialist verticals
• Possess a practical understanding of earned, owned, paid, and social media channels and how to integrate them into holistic communications programs
• Pitch ideas persuasively to media, clients, and internal teams
• Act as the day-to-day lead contact for PR and communications counsel across consumer and corporate divisions
• Show an advanced understanding of all facets of the communications marketing mix, including digital, social media, in-store activations, visual content, earned media, and advertising
• Mentor, coach, and support team members at all levels
• Maintain a strong understanding of core financial principles including revenue, profitability, pricing models (hourly vs. retainer), utilization, realization, budgeting, and forecasting

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