Organic Growth Strategist
Omniscient Digital
Senior Growth Strategist
System1
full-time
Posted on:
Location: Arizona, Colorado • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Architect Startpage’s marketing initiatives to expand our reach, app installations, and browser usage.
- Manage both non-paid growth initiatives (content creation, organic social media, offline stunts) and exploratory budgets across multiple marketing channels, with the potential for increased funding contingent on measurable channel success.
- Explore channels such as in-person pop-up campaigns, viral social media content, app store ads, TikTok campaigns, brand collaborations, and influencer marketing. Author compelling business cases on where Startpage should focus its efforts.
- Analyze industry data, target and engage audiences through diverse channels, including podcasts, forums, and direct promotion to Startpage’s existing user base.
- Develop and monitor KPIs to measure the success of marketing initiatives, making data-driven decisions to scale, discontinue, or otherwise adjust efforts.
- Act as a true marketing guru, staying informed about news, viral trends, and industry insights, and integrate new tactics to enhance our marketing efforts.
Requirements
- 5+ years experience in growth marketing or a similar role with a focus on innovative, non-traditional strategies, preferably in a tech or digital product environment
- Strong analytical skills to evaluate full-funnel performance of various channels
- Proven expertise in owning and allocating marketing budgets for multiple channels and tools, including TikTok, Facebook, Snap, Instagram, and influencer marketing strategies
- Significant experience collaborating and communicating with the highest levels of an organization
- Experience with growing a subscription-based business a plus
- Experience with mobile app growth a plus, including tools like Adjust & Amplitude
