System1

Growth Marketing

• Architect Startpage’s marketing initiatives to expand our reach, app installations, and browser usage.
• Manage both non-paid growth initiatives (content creation, organic social media, offline stunts) and exploratory budgets across multiple marketing channels, with the potential for increased funding contingent on measurable channel success.
• Explore channels such as in-person pop-up campaigns, viral social media content, app store ads, TikTok campaigns, brand collaborations, and influencer marketing. Author compelling business cases on where Startpage should focus its efforts.
• Analyze industry data, target and engage audiences through diverse channels, including podcasts, forums, and direct promotion to Startpage’s existing user base.
• Develop and monitor KPIs to measure the success of marketing initiatives, making data-driven decisions to scale, discontinue, or otherwise adjust efforts.
• Act as a true marketing guru, staying informed about news, viral trends, and industry insights, and integrate new tactics to enhance our marketing efforts.

Senior Growth Strategist