Marketing Specialist
gWorks
Marketing Manager
Jackrabbit Technologies
full-time
Posted on:
Origin: • 🇺🇸 United States • North Carolina
Visit company websiteSalary
💰 $98,000 per year
Job Level
Mid-LevelSenior
About the role
- Plan, execute, and optimize multi-channel campaigns (email, paid, content, events, social) that drive awareness, leads, and customer engagement
- Manage the campaign backlog and sprint commitments in partnership with the Director of Growth
- Run A/B tests and report on results to fuel continuous improvement
- Build and maintain workflows, nurture sequences, and lead scoring in HubSpot
- Ensure campaigns are tracked properly with attribution and funnel metrics
- Partner with Sales to improve lead routing, pipeline hygiene, and reporting
- Develop and repurpose content to support acquisition and customer retention campaigns (emails, blogs, landing pages, case studies)
- Support lifecycle marketing programs including onboarding, customer education, and expansion campaigns
- Collaborate with Product Marketing and Customer Success to ensure customer-facing messaging aligns with brand voice
- Leverage customers, promoters and raving fans as an extension of the marketing team
- Track and report on campaign performance (MQLs, SQLs, conversion rates, CAC) and monitor funnel performance
- Contribute to growth experiment tracking and retrospective reporting
Requirements
- 4+ years of experience in marketing execution, campaign management, or demand generation (SaaS/tech preferred)
- Hands-on experience with HubSpot Marketing Hub/CRM
- Experience working in like-minded industry
- Has a proven track record of expanding the marketing echo system and reach by leveraging customers, technology partners, and customer facing employees as an extension of marketing team
- Strong project management skills; able to manage multiple campaigns and deadlines
- Analytical mindset with the ability to interpret data and act on insights
- Excellent at Vendor management
- Strong understanding of ROI and how to manage costs against business value
- Excellent leadership and coaching skills
- Communication and collaboration skills across teams
- Willing to travel up to 10-20% for customer visits and tradeshows
- US Citizens or Green Card holders only; employer is not able to sponsor visas
- Preferred: Experience working in Agile Marketing or Scrum frameworks
- Preferred: Background in SaaS, subscription, or customer lifecycle marketing
- Preferred: HubSpot certifications (Marketing Hub, Revenue Operations, Inbound Marketing)
- Preferred: Familiarity with content marketing, paid digital channels, or event marketing
