Liquid Web

Volumetric Lifecycle Marketing Manager

Liquid Web

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $110,000 - $130,000 per year

Job Level

Mid-LevelSenior

About the role

  • Strategy & Planning: Develop ICP-specific lifecycle strategies for email, SMS, and proactive live chat that align with the broader volumetric growth plan
  • Segmentation & Audience Targeting: Develop and manage audience segments for each ICP, tailoring content, offers, and CTAs accordingly; ensure data hygiene and CRM integration
  • Campaign Development & Execution: Build, launch, and manage automated and ad hoc campaigns across email, SMS, and proactive live chat; code responsive HTML emails; configure journeys; deploy AI live chat triggers
  • Optimization & Performance: Monitor and improve lifecycle KPIs including Net-New MRR, expansion MRR, churn rate, and NRR; conduct A/B tests
  • Cross-Functional Collaboration: Work with Paid Media, SEO, Content, Creative, CRO, and BI teams to align messaging and optimize landing pages

Requirements

  • 5+ years in lifecycle, CRM, or retention marketing (SaaS, hosting, or ecommerce experience preferred)
  • Proven track record building automated, multi-channel lifecycle programs that drive revenue growth
  • Strong understanding of customer segmentation, ICP-based marketing, and behavior-driven triggers
  • Hands-on experience with CRM & email/SMS automation platforms (Salesforce, Customer.io, HubSpot, etc.)
  • HTML/CSS skills for email coding
  • Data-driven mindset with ability to interpret KPIs and recommend optimizations accordingly
  • Strong attention to detail and ability to manage multiple campaigns simultaneously
  • Strong collaboration skills for working across marketing, product, and creative teams