Jackrabbit Technologies

Marketing

• Plan, execute, and optimize multi-channel campaigns (email, paid, content, events, social) that drive awareness, leads, and customer engagement
• Manage the campaign backlog and sprint commitments in partnership with the Director of Growth
• Run A/B tests and report on results to fuel continuous improvement
• Build and maintain workflows, nurture sequences, and lead scoring in HubSpot
• Ensure campaigns are tracked properly with attribution and funnel metrics
• Partner with Sales to improve lead routing, pipeline hygiene, and reporting
• Develop and repurpose content to support acquisition and customer retention campaigns (emails, blogs, landing pages, case studies)
• Support lifecycle marketing programs including onboarding, customer education, and expansion campaigns
• Collaborate with Product Marketing and Customer Success to ensure customer-facing messaging aligns with brand voice
• Leverage customers, promoters and raving fans as an extension of the marketing team
• Track and report on campaign performance (MQLs, SQLs, conversion rates, CAC) and monitor funnel performance
• Contribute to growth experiment tracking and retrospective reporting

Marketing Manager