Marketing Operations Specialist, HubSpot

Ivy Way Partners

full-time

Posted on: 8/27/2025

Origin: • 🇺🇸 United States • North Carolina

✨ AI Apply

💰 $100,000 - $115,000 per year

Mid-LevelSenior

Node.js

About the role

Lead Q4 HubSpot implementation and ongoing optimization
Build sophisticated workflows, lead scoring, and automation sequences
Design and manage multi-touch digital campaigns across all channels
Develop comprehensive reporting dashboards and performance analytics
Create and execute targeted digital strategies to identify high-potential prospects
Build and optimize landing pages, email sequences, and lead capture systems
Research and implement new lead generation tools and channels
Develop and maintain a robust, trackable prospect pipeline
Design and execute outbound sales campaigns across email, social, and phone
Monitor lead engagement metrics and continuously optimize conversion rates
Collaborate with marketing team on content optimization for lead capture
A/B test campaigns, subject lines, landing pages
Serve as first point of contact for inbound leads and qualify them
Facilitate smooth lead handoffs with full context and background
Bridge the gap between marketing efforts and sales results

5+ years digital marketing, lead generation, or marketing operations experience
Advanced HubSpot expertise —you should know workflows, lead scoring, reporting, and automation
Proven track record of hitting or exceeding lead generation targets
Deep understanding of sales funnels, lead qualification, and conversion optimization
Proficiency with digital marketing tools: email marketing, paid ads, social media, SEO
Experience with CRM management and data hygiene best practices
Comfortable with marketing analytics and performance reporting
Knowledge of lead scoring methodologies and qualification frameworks
Bachelor's degree in Marketing, Business, or related field preferred
5-10 years relevant experience in digital marketing or marketing operations