Ivy Way Partners

Marketing Operations

• Lead Q4 HubSpot implementation and ongoing optimization
• Build sophisticated workflows, lead scoring, and automation sequences
• Design and manage multi-touch digital campaigns across all channels
• Develop comprehensive reporting dashboards and performance analytics
• Create and execute targeted digital strategies to identify high-potential prospects
• Build and optimize landing pages, email sequences, and lead capture systems
• Research and implement new lead generation tools and channels
• Develop and maintain a robust, trackable prospect pipeline
• Design and execute outbound sales campaigns across email, social, and phone
• Monitor lead engagement metrics and continuously optimize conversion rates
• Collaborate with marketing team on content optimization for lead capture
• A/B test campaigns, subject lines, landing pages
• Serve as first point of contact for inbound leads and qualify them
• Facilitate smooth lead handoffs with full context and background
• Bridge the gap between marketing efforts and sales results

Marketing Operations Specialist, HubSpot