Marketing Automation Specialist
UPROSPECT
WordPress
Marketing Operations Consultant
Iron Horse
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $65,000 - $85,000 per year
Job Level
Mid-LevelSenior
Tech Stack
SFDC
About the role
- Engage with B2B clients to understand their business requirements and marketing objectives
- Lead collaborative efforts with clients to assess, design, and implement effective marketing operations strategies
- Design, implement, and optimize marketing automation workflows to enhance lead generation, nurturing, and conversion processes
- Provide hands-on expertise in configuring, optimizing, and maintaining HubSpot and Salesforce.com
- Build, QA, and launch HubSpot programs, and program templates for events, webinars, emails, nurtures
- Work with email and landing page templates in an HTML editor without developer assistance
- Develop and implement data management strategies to ensure data accuracy, cleanliness, and compliance
- Generate reports and dashboards in Salesforce.com and HubSpot to support business decision making
- Conduct audits of current marketing operations to identify gaps and areas for improvement
- Deliver training sessions for client teams on Salesforce.com and HubSpot best practices
- Facilitate knowledge transfer to ensure clients can independently manage and optimize their marketing operations
- Occasionally travel for team meet-ups, training, or in-person meetings
Requirements
- 6-8 years of hands-on experience with HubSpot and Salesforce.com
- Minimum of 6 years of experience in marketing operations with a focus in B2B
- Extensive knowledge and hands-on experience with Salesforce.com and HubSpot
- Expertise in marketing automation, lead management, and demand generation processes
- Bachelor's degree in Marketing, Business, or a related field
- HubSpot certification is required
- Salesforce.com certification is highly preferred
- Experience working with ticketing systems such as Asana, Trello, and Jira preferred
- Working knowledge of Demandbase and/or ZoomInfo Marketing OS preferred
- Ability to work with email and landing page templates in an HTML editor without developer assistance 90% of the time
- Experience building Salesforce.com flows, and restricting/focusing user visibility using views, profiles, and record types
- Experience generating reports and dashboards in Salesforce.com and HubSpot
- Availability during standard U.S. business hours
- Must reside in the United States and be legally authorized to work full-time; employer cannot sponsor visas
