Iron Horse

Web Designer

• Lead web design and development, architecting modular design systems that scale creativity and maintainability
• Elevate design quality by defining standards for UX, accessibility, performance, and editorial voice and by enforcing quality gates and documentation
• Create concept to launch workflows that include prototypes, motion language, and micro interactions consistent with brand stories
• Infuse AI and analytics into delivery using research synthesis, generative exploration, automated QA, and experiment design to validate lift
• Support CMS migrations to Webflow Enterprise, shaping content models, collections, redirects, and SEO hygiene in collaboration with strategy, content and engineering
• Mentor and inspire designers through critiques, coaching, playbooks, and portfolio development
• Collaborate cross-functionally with account, content, engineering, analytics, and strategy to deliver on time and on budget and to measurable outcomes
• Champion studio innovation through thought leadership, showcases, and repeatable best practices

Web Designer, Webflow

Designer

• Design and deliver creative assets for demand gen and performance marketing campaigns
• Apply campaign concepts and brand systems across web experiences
• Contribute to modular design systems and campaign toolkits
• Translate creative direction into clear web layouts, components, and visual patterns
• Collaborate with strategy and analytics partners to support A/B tests
• Partner with developers to ensure web designs are implemented accurately
• Use feedback, analytics insights, and testing results to refine creative over time
• Support QA, accessibility checks, and performance-aware design decisions
• Work cross-functionally with account, content, engineering, analytics, and strategy teams

Creative Designer

Performance Marketing

• Lead deep-dive GTM audits (ICP clarity, funnel performance, tech stack, and competitive positioning) to surface growth opportunities.
• Develop GTM strategies spanning segmentation, ICP refinement, channel mix, offers, and success metrics.
• Build growth roadmaps and design integrated demand-gen and ABM programs, balancing broad-market reach with targeted account engagement.
• Partner with client marketing leaders and teams to operationalize campaigns across paid media, content, and field/digital channels.
• Guide creative, content, and media teams to ensure programs are measurable, scalable, and tied to pipeline goals.
• Present insights, recommendations, and performance readouts to senior client stakeholders.

Web Designer, Webflow

Creative Designer

Head of GTM Strategy – Demand Generation