Iron Horse

Marketing Operations

• Engage with B2B clients to understand their business requirements and marketing objectives
• Lead collaborative efforts with clients to assess, design, and implement effective marketing operations strategies
• Design, implement, and optimize marketing automation workflows to enhance lead generation, nurturing, and conversion processes
• Configure, optimize, and maintain HubSpot and Salesforce.com to meet and exceed client goals
• Build, QA, and launch HubSpot programs, and program templates for events, webinars, emails, nurtures
• Work with email and landing page templates in an HTML editor without developer assistance
• Develop and implement data management strategies to ensure data accuracy, cleanliness, and compliance
• Generate reports and dashboards in Salesforce.com and HubSpot to support business decision making
• Build Salesforce.com flows, and restrict/focus user visibility using views, profiles, and record types
• Conduct audits of current marketing operations to identify gaps and areas for improvement
• Deliver training sessions for client teams on Salesforce.com and HubSpot best practices
• Facilitate knowledge transfer to ensure clients can independently manage and optimize their marketing operations
• Periodic travel for team meet-ups, training, or in-person meetings

Marketing Operations Consultant, HubSpot

Content Writer

• Write and edit compelling, audience-focused copy for B2B demand gen campaigns, including email nurtures, newsletters, social, and web pages.
• Concept and create marketing assets such as ebooks, infographics, solution briefs, case studies, blog articles and webinars to meet specific goals.
• Write in a range of tones, including conversational, thought leadership and informational/instructional and for audiences ranging from C-Suite to practitioners.
• Develop a deep understanding of target audiences, competitive landscape, and client solutions through interviews, document reviews and independent research.
• Collaborate with designers, marketers, engineers, program managers and other writers to create innovative solutions that exceed client expectations.
• Produce high-quality content that adheres to brand and messaging guidelines with minimal revisions and little supervision.
• Juggle and prioritize a variety of copy needs, projects, and requests.
• Stay current with best practices and trends in content and copywriting, demand gen, and our customers’ industries—including how AI is being used (and when it shouldn’t be).
• Build relationships with coworkers and our partners and clients.
• Contribute to our company culture, quality of work, and growth.

Senior B2B Content Writer

• Engage with B2B clients to understand their business requirements and marketing objectives
• Lead collaborative efforts with clients to assess, design, and implement effective marketing operations strategies
• Design, implement, and optimize marketing automation workflows to enhance lead generation, nurturing, and conversion processes
• Provide hands-on expertise in configuring, optimizing, and maintaining HubSpot and Salesforce.com
• Build, QA, and launch HubSpot programs, and program templates for events, webinars, emails, nurtures
• Work with email and landing page templates in an HTML editor without developer assistance
• Develop and implement data management strategies to ensure data accuracy, cleanliness, and compliance
• Generate reports and dashboards in Salesforce.com and HubSpot to support business decision making
• Conduct audits of current marketing operations to identify gaps and areas for improvement
• Deliver training sessions for client teams on Salesforce.com and HubSpot best practices
• Facilitate knowledge transfer to ensure clients can independently manage and optimize their marketing operations
• Occasionally travel for team meet-ups, training, or in-person meetings