Head of GTM Strategy – Demand Generation

Iron Horse

full-time

Posted on: 1/7/2026

Location Type: Remote

✨ AI Apply

About the role

Lead deep-dive GTM audits (ICP clarity, funnel performance, tech stack, and competitive positioning) to surface growth opportunities.
Develop GTM strategies spanning segmentation, ICP refinement, channel mix, offers, and success metrics.
Build growth roadmaps and design integrated demand-gen and ABM programs, balancing broad-market reach with targeted account engagement.
Partner with client marketing leaders and teams to operationalize campaigns across paid media, content, and field/digital channels.
Guide creative, content, and media teams to ensure programs are measurable, scalable, and tied to pipeline goals.
Present insights, recommendations, and performance readouts to senior client stakeholders.

10+ years building or consulting on enterprise B2B growth engines, with proven success delivering measurable pipeline growth.
Expertise leading cross-functional GTM initiatives in fast-changing, high-growth environments.
Experience tailoring ABM programs (1:1, 1:few, 1:many) as part of broader GTM initiatives.
Deep command of demand-gen and ABM across paid, content, digital, and partner channels.
Proficiency with Salesforce, Marketo, HubSpot, Demandbase, Zoom Info Marketing, and 6sense.
Strong analytical skills and ability to interpret funnel metrics, market data, and campaign performance to guide decision-making.
Experience with AI-driven research and strategy, campaign acceleration, pipeline forecasting, and advanced analytics.
Exceptional communication skills; able to influence C-suite and enable practitioner teams.

Benefits

Tip: use these terms in your resume and cover letter to boost ATS matches.

GTM strategiesABM programsdemand-genpipeline forecastingadvanced analyticsfunnel metricsmarket datacampaign performancesegmentationICP refinement

analytical skillscommunication skillsinfluencingcollaborationleadership