Own & manage the success of devices within the Zio platform, including biosensor hardware and service
Responsible for development, life cycle management, service operations, data analytics, and commercial performance of the biosensor hardware and service
Conduct Voice of the Customer research to inform the Product Roadmap
Maintain feature-level backlog and roadmap and manage new features from development through launch
Coordinate product launch readiness activities across R&D, Regulatory, Clinical Operations, Sales Enablement, Sales Training, and Marketing
Define, track and report product health; deliver communications/presentations on product status and future strategies
Manage product prioritization process to focus on high value activities that drive product growth
Conduct regular business reviews and report on business performance relative to market dynamics
Maintain strong pulse on customer feedback through Sales & Customer engagement and support objection handling
Drive cross-functional teams to reach milestones on time and on budget
Collaborate with Product Management team members on development of processes around product development
Manage Business and Product operations and collaborate with Commercial team on Product Marketing and Sales Enablement
Develop product pricing strategy, product positioning and market segmentation/targeting
Perform market segmentation and competitive analysis; maintain competitive matrix of products
Work closely with Medical Affairs and the Clinical and Economic Research team on RWE needs
Forecast and track product sales and contribution margins; understand P&L impact of product decisions
Support Sales & Marketing on go-to-market strategy, tools, positioning and KOL/reference development
Provide sales support, product expertise and product-specific presentation materials
Be responsible for the Marketing Requirements Document and business case for all products in development, including required clinical claims
Engage Sales Enablement & Training teams in developing training programs for field teams and sales force
Requirements
7+ years of global medical device hardware product management (development, launch and life cycle management experience) and marketing
Class II/III Medical Device experience strongly desired