Enterprise Lifecycle Marketing Manager
Liquid Web
B2B Demand Generation Manager, XaaS
IPinfo
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own the strategy, execution and optimization of integrated demand generation programs that drive awareness and conversion for our enterprise business
- Build full-funnel campaigns, driving pipeline, and supporting revenue goals
- Leverage multi-channel programs and sophisticated product-driven tactics to drive awareness, engagement, and conversion
- Partner closely with Sales, Product Marketing, Content, Digital, and Operations to create compelling programs that capture the interest of highly technical personas/ ICP
- Create and execute multi-channel demand generation strategies that are aligned to technical audiences to support pipeline and revenue goals
- Understand the minds of our technical buyers to build engagement and urgency
- Develop, execute, and optimize integrated demand generation programs that drive pipeline growth and sales velocity, owning the full demand funnel from awareness to nurture and conversion
- Understand and refine the lead acquisition and scoring process with deep knowledge of marketing automation and CRMs systems; work closely with sales for feedback
- Manage and deliver a global events plan for awareness and enterprise demand
- Track and report on key performance metrics; analyze campaign performance and continuously optimise, experiment, evaluate and strengthen campaigns and tactics
- Stay close to sales, channel and account management to understand opportunities and new programmes that can move the needle
- Closely align with the marketing team to develop and execute campaigns and cross functionally engage with Revenue Operations to ensure data integrity, lead scoring, attribution, and CRM alignment
- Monitor industry trends, new advertising technologies and competitors’ strategies to keep ahead of the curve
Requirements
- 5+ years of B2B demand generation experience, specifically driving pipeline and revenue with a complex technical product offer
- Strong digital experience covering website, email, content marketing,SEO/SEM, paid media, nurture programs, webinars
- Deep experience with marketing automation platforms (HubSpot), CRM systems (Salesforce), and analytics tools (Google Analytics, Social platforms etc)
- An entrepreneurial mindset — you get a kick out of unblocking yourself and others, fixing what’s broken, learning new tools and taking ownership where needed to move the needle
- Comfortable in a scale-up environment working in a fully remote and globally distributed team
- A passion for technology with knowledge or active interest in the internet and internet data concepts
