IPinfo

Performance Marketing

• Own the strategy, execution and optimization of integrated demand generation programs that drive awareness and conversion for our enterprise business
• Build full-funnel campaigns, driving pipeline, and supporting revenue goals
• Leverage multi-channel programs and sophisticated product-driven tactics to drive awareness, engagement, and conversion
• Partner closely with Sales, Product Marketing, Content, Digital, and Operations to create compelling programs that capture the interest of highly technical personas/ ICP
• Create and execute multi-channel demand generation strategies that are aligned to technical audiences to support pipeline and revenue goals
• Understand the minds of our technical buyers to build engagement and urgency
• Develop, execute, and optimize integrated demand generation programs that drive pipeline growth and sales velocity, owning the full demand funnel from awareness to nurture and conversion
• Understand and refine the lead acquisition and scoring process with deep knowledge of marketing automation and CRMs systems; work closely with sales for feedback
• Manage and deliver a global events plan for awareness and enterprise demand
• Track and report on key performance metrics; analyze campaign performance and continuously optimise, experiment, evaluate and strengthen campaigns and tactics
• Stay close to sales, channel and account management to understand opportunities and new programmes that can move the needle
• Closely align with the marketing team to develop and execute campaigns and cross functionally engage with Revenue Operations to ensure data integrity, lead scoring, attribution, and CRM alignment
• Monitor industry trends, new advertising technologies and competitors’ strategies to keep ahead of the curve

B2B Demand Generation Manager, XaaS