VP of Marketing
OVERJET
SaltStack
Director of Marketing
Smartleaf
full-time
Posted on:
Location: Massachusetts • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Develop and execute brand and market positioning strategy; define target segments, personas, and value propositions
- Prioritize channels and allocate budget for awareness and qualified leads; align marketing strategy with company objectives
- Create a unified messaging framework across marketing and sales; monitor competitors and industry trends
- Design, execute, and track awareness and lead generation campaigns; define and monitor campaign success metrics
- Craft compelling, differentiated content for financial-planning-focused advisors across white papers, blogs, webinars, social posts, email campaigns, videos, testimonials
- Manage public relations and oversee marketing automation tools and CRM to track and nurture leads
- Implement SEO/SEM strategies to increase visibility and partner with sales to qualify leads and optimize conversion rates
- Build and lead a high-performing marketing team; mentor and develop junior marketers
- Analyze market segments, define and assess campaign performance metrics, and provide regular reports with insights and recommendations
Requirements
- Submit at least two writing samples demonstrating ability to craft compelling narratives
- Resume required
- LinkedIn profile required
- 7+ years of proven B2B SaaS or professional services marketing success (wealth management preferred)
- Strategic thinker with ability to execute omni-channel campaigns
- Exceptional writing skills; ability to explain complex ideas simply
- Experience with SEO/SEM, social, email, and content marketing
- Leadership ability to manage and mentor a small team
- Experience with marketing automation tools and CRM (implied by responsibilities)
- Willingness to be based in Boston or be able to come to Boston quarterly (application asks)
