Smartleaf

Performance Marketing

• Design and execute campaigns and ABM targeting Smartleaf’s core market of RIAs, wealth managers, and enterprise wealth management firms
• Build and manage email nurture sequences in HubSpot across multiple buyer segments and funnel stages, from first touch through sales-ready
• Own event and webinar promotion end-to-end: pre-event campaigns, registration workflows, post-event follow-up sequences, and lead capture
• Develop and execute content distribution strategy across email, LinkedIn, and owned channels; partner with the writer to align content calendar to pipeline goals
• Build and manage a basic SEO content program in collaboration with the writer, identifying keyword opportunities and ensuring content is distributed for organic reach
• Run structured A/B tests on messaging, subject lines, CTAs, and audience segments; report results and iterate
• Partner tightly with sales on pipeline targets, lead handoff, MQL definitions, and regular pipeline reviews
• Serve as primary HubSpot administrator: manage user access, contact properties, list segmentation, and platform hygiene
• Build and maintain HubSpot workflows, enrollment logic, and automation sequences that support campaign programs
• Own lead scoring model and lifecycle stage definitions in collaboration with sales
• Maintain contact database health: list hygiene, deduplication, opt-out compliance, and CAN-SPAM adherence
• Set up campaign tracking infrastructure including UTM parameters and campaign attribution in HubSpot
• Produce recurring HubSpot-based campaign performance reports and share with marketing and sales leadership

Demand Generation Marketing Manager