Enterprise Lifecycle Marketing Manager
Liquid Web
Enterprise Lifecycle Marketing Manager
Liquid Web
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $130,000 per year
Job Level
Mid-LevelSenior
About the role
- Lead full-cycle B2B marketing efforts across acquisition, expansion, and retention for Enterprise ICPs.
- Develop Enterprise ICP-specific lifecycle strategies for email, SMS, and proactive live chat.
- Define segment-specific customer journeys and map acquisition, upsell, cross-sell, and retention touchpoints.
- Build, launch, and manage automated and ad hoc campaigns across email, SMS, and proactive live chat.
- Code responsive HTML emails and collaborate with creative for assets while ensuring brand consistency.
- Deploy proactive AI live chat triggers tied to ICP behaviors and lifecycle stages.
- Monitor and improve lifecycle KPIs including Net-New MRR, expansion MRR, attach rate of add-ons, churn rate, and NRR.
- Conduct A/B tests on messaging, offers, and timing to maximize conversion and retention rates.
- Collaborate cross-functionally with Paid Media, SEO, Content, Creative, CRO, and BI teams to align acquisition with lifecycle strategies.
Requirements
- 5+ years in B2B lifecycle, CRM, or retention marketing (SaaS, hosting, or ecommerce experience preferred).
- Proven track record building automated, multi-channel lifecycle programs that drive revenue growth.
- Strong understanding of customer segmentation, ICP-based marketing, and behavior-driven triggers.
- Hands-on experience with CRM & email/SMS automation platforms (6Sense, Salesforce, Customer.io, HubSpot, etc.).
- HTML/CSS skills for email coding.
- Data-driven mindset with ability to interpret KPIs and recommend optimizations accordingly.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.
- Strong collaboration skills for working across marketing, product, and creative teams.
