Strategic Account Manager
Clearlink
Senior Performance Marketing Specialist
invygo
full-time
Posted on:
Origin: • 🇪🇬 Egypt
Visit company websiteJob Level
Senior
About the role
- Execute marketing campaigns to boost app downloads, engagement, and user acquisition for invygo's mobile application.
- Develop and implement Paid Search and Paid Social strategies aligned with marketing and business objectives.
- Manage and optimize Meta Ads, TikTok Ads, Snapchat Ads, Twitter Ads, Google Ads, and Apple Search Ads accounts, including ad creation, bidding strategies, optimizations, and budget allocation.
- Continuously analyze campaign performance and make data-driven decisions to optimize ROI and meet KPI targets.
- Develop and refine audience targeting strategies.
- Troubleshoot and resolve paid campaign issues in partnership with account managers.
- Conduct conversion rate optimization (CRO) activities, including A/B testing and content optimization to improve ad performance and user experience.
- Collaborate with tech, content, design, and data teams to create high-quality ad creatives and landing pages.
- Stay up-to-date with Performance Marketing trends and best practices and apply learnings to improve campaign performance.
- Prepare and present regular performance reports to senior management with key insights and strategic recommendations.
Requirements
- 5+ years of experience in paid ads, with a proven track record of managing large-scale campaigns for mobile applications.
- In-depth understanding of Facebook/Instagram/Meta Ads, Tiktok Ads, Snapchat Ads, Twitter Ads, Google Ads, Apple Search Ads, and support software for each platform.
- Strong analytical and communication skills, with the ability to interpret data and translate insights into actionable recommendations.
- Excellent attention to detail and the ability to manage multiple tasks and deadlines simultaneously.
- Knowledge of Creative Optimization best practices, including A/B testing and content briefing.
