Liquid Web

Senior CRO Manager

Liquid Web

full-time

Posted on:

Location: 🇺🇸 United States

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Salary

💰 $110,000 - $150,000 per year

Job Level

Senior

About the role

  • Lead and mentor a team of CRO specialists, providing guidance, coaching, and professional development.
  • Own the end-to-end CRO strategy, including hypothesis development, test planning, execution, analysis, and roadmap management.
  • Design and execute A/B, multivariate, and usability tests to optimize websites, landing pages, and campaign funnels.
  • Partner with UX Researchers to analyze user behavior (e.g., heatmaps, scroll maps, funnel drop-offs) and identify conversion barriers.
  • Collaborate with designers and developers to implement and scale experiments while ensuring seamless user experiences.
  • Segment audiences and tailor optimization strategies for specific user groups (e.g., mobile vs. desktop, new vs. returning visitors).
  • Align CRO initiatives with broader business, product, and content strategies to support company-wide growth objectives.
  • Define and track KPIs for optimization efforts, delivering clear and actionable performance reports to stakeholders

Requirements

  • Bachelor’s degree in Marketing, Business, Computer Science, or related field; equivalent experience considered
  • 5+ years of experience in CRO, growth marketing, UX optimization, or a related role
  • Proven expertise with experimentation platforms (e.g., VWO, Optimizely, Adobe Target)
  • Strong proficiency in analytics tools (e.g., GA4, FullStory, Hotjar, heatmaps, or similar)
  • Deep understanding of UX principles, web user behavior, and digital performance metrics
  • Exceptional analytical, communication, and project management skills
  • Data-driven mindset with a bias for testing, learning, and driving measurable results
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