Dynata

Sr Account Manager - Offers

Dynata

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $80,000 - $125,000 per year

Job Level

Senior

About the role

  • Dynata, with over 40 years in market research, is launching Offers; an experienced account manager in performance media to drive revenue and growth.
  • Manage day-to-day advertiser communications; build relationships; address business needs/concerns.
  • Lead execution, optimization, and reporting of performance campaigns across our media portfolio.
  • Yield management: utilize data to test/improve revenue and take rates across the world and across offer categories.
  • Grow business with programmatic and direct advertisers; add opportunities and payouts.
  • Deliver actionable performance reports and present campaign insights to support growth.
  • Budget management: monitor campaign budgets/caps and manage invoicing.
  • Master pane placement, demographics, propensity modeling, pricing; apply to satisfy client needs.
  • Seek competitive insights and intelligence to inform the company of challenges and opportunities.
  • Qualify accounts to determine fit for the business and effective use of company resources.
  • Partner with internal stakeholders to achieve successful client interactions and project outcomes.
  • Work closely with Sales leadership to align account strategy with company goals and objectives.

Requirements

  • 5+ years of experience in account management, ideally within a performance media or digital marketing environment.
  • Proven success managing programmatic and direct advertising relationships.
  • Demonstrated ability to grow account relationships by driving measurable outcomes CPIs, CPAs, ROAS, and revenue growth.
  • Experience working in a performance-driven environment, managing multiple accounts and growth initiatives simultaneously.
  • Hands-on approach across sales, strategy, ops, marketing, product development, recruitment etc.
  • Excellent communication (oral, written, presentation), organizational, and intrapersonal skills.
  • Strong organizational and multitasking skills; able to manage multiple campaigns and relationships simultaneously.
  • Ability to work with advertiser marketing platforms such as Tune, EverFlow, AppsFlyer, etc.
  • A strong analytical mastery of how to utilize data to make informed, logical and forward-moving decisions; pathing a way to growth
  • Extensive knowledge of Tableau, Excel, Pivot Table building and plotting graphs/charts to maintain growth and use as a communication tool for management awareness
  • Negotiation skills. Ability to analyze data and problem solve.
  • Proficiency in Microsoft Office PowerPoint and Excel.