Info-Tech Research Group

Account Executive

• The Account Executive - Hybrid (Public Sector) is responsible for boosting revenue and fostering sales expansion by pinpointing, engaging, and acquiring potential clients within the Public Sector in a designated region.
• This involves: Creating fresh business opportunities through methods such as prospecting, lead generation, cold calling, and coordinating and leading sales presentations.
• Establishing a strong connection between the company's products, services, and value proposition by engaging in meaningful cold conversations with senior IT executives within the assigned territory.
• Achieving and surpassing predefined objectives and performance metrics.

Account Executive – Hybrid, Public Sector

Counselor

• Serve as a dedicated senior strategic partner to CHROs and senior HR leaders.
• Combine first-hand CHRO experience with proprietary research, diagnostics, and benchmarking data.
• Help clients de-risk critical people decisions and strengthen HR’s strategic position at the executive table.
• Ensure McLean membership is fully realized against pressing enterprise challenges.
• Provide ongoing strategic advisory support through regularly scheduled and ad hoc engagements.
• Evaluate client needs and develop priority resource plans for HR strategy.
• Guide clients through enterprise-level decisions, including organizational restructuring, leadership succession, and large-scale transformation.
• Design and deliver high-impact strategy sessions on critical HR and organizational topics.
• Contribute across the full client lifecycle, including onboarding and engagement.

HR Executive Counselor

Communications

• Develop and own the strategy for customer email communications, including program architecture, audience segmentation, persona mapping, and content strategy.
• Build and manage detailed customer journey maps that align content delivery to the right audience at the right moment across the lifecycle.
• Apply persona-based thinking and behavioral segmentation to design targeted, relevant communications that drive meaningful engagement.
• Define and maintain content mapping frameworks that connect messaging pillars to audience segments, funnel stages, and campaign objectives.
• Build, configure, and deploy emails and automated campaign flows end-to-end using Salesforce and Salesforce Marketing Cloud.
• Manage integrated campaigns that span email, web, and pop-up touchpoints, ensuring consistent messaging and a cohesive customer experience.
• Design and execute a structured A/B testing program across subject lines, content formats, CTAs, send times, and audience segments to continuously improve performance.
• Monitor and report on key campaign metrics including open rates, click-through rates, conversion rates, unsubscribes, and downstream engagement.
• Write clear, detailed creative briefs for the content team, ensuring copy, design, and asset requests are scoped, prioritized, and delivered on time.
• Manage a complex, multi-stream content calendar covering customer campaigns, triggered programs, seasonal sends, and integrated initiatives.

Senior Manager, Customer Campaigns, Communications

Financial Planning and Analysis

• shape and scale Info-Tech’s Financial and Professional Services presence across North America
• architect and deliver integrated client solutions
• shape and execute go-to-market strategy to drive sector-specific growth and revenue
• enable consulting sales by aligning offerings and providing delivery oversight
• lead, develop, and inspire a team of senior service delivery executives
• provide strategic oversight of client engagements

Senior Managing Partner – Financial and Professional Services

• Lead Financial and Professional Services team within North America
• Shape and scale company's services presence across the region
• Architect and deliver integrated client solutions
• Shape and execute go-to-market strategy
• Enable consulting sales and provide delivery oversight
• Lead and inspire a team of senior service delivery executives
• Ensure exceptional client satisfaction and account growth
• Build a strong network of senior leaders in the sector
• Partner with Sales to support pipeline development
• Represent the company in the market and strengthen brand presence
• Provide market and client insights to senior leadership
• Strategically prioritize contracts and opportunities