Independence Pet Group

SEO Marketing

• SEO Strategy, Content Execution & Optimization
• Own execution of SEO‑driven content across blogs, landing pages, website copy and lifecycle touchpoints
• Write, optimize and refresh content to improve: Non‑brand organic traffic, Search relevance and intent alignment, Conversion and engagement rates
• Execute on‑page SEO optimization including: Title tags, meta descriptions, H1/H2s, Internal linking structures, Content updates tied to performance data
• Ensure content aligns explicitly to: User intent and funnel stage, Keyword strategy and seasonal demand, Business and conversion objectives
• Organic Conversion & Funnel Performance Ownership
• Own conversion performance of organic traffic, including: Quote starts, lead submissions, and key downstream actions
• Partner with CRO, product, analytics and paid media teams to: Identify drop‑offs and friction across organic journeys, Improve landing page relevance, clarity, and speed, Translate keyword intent into high‑converting page experiences
• Contribute content and messaging to experimentation efforts to improve: Conversion rate, Engagement, Funnel efficiency
• Keyword Research & Demand Capture Strategy
• Conduct ongoing keyword research, gap analysis and competitive analysis using tools such as SEMrush
• Build and maintain keyword‑to‑content and keyword‑to‑funnel mappings
• Inform prioritization of: New content creation, Content refreshes, Landing page expansion
• Align editorial planning to: Business priorities, Campaign calendars, Seasonal and category‑specific demand
• Lifecycle, Retention & Cross ‑ Channel Content Enablement
• Use search and intent insights to inform: Lifecycle and email messaging, Paid landing page relevance, Partner and affiliate content
• Write and optimize lifecycle content to support: Acquisition, Nurture, Retention and re‑engagement
• Ensure content and messaging consistency across: Organic search, Email and lifecycle journeys, Paid and partner channels
• Support conversion lift through message testing and content variants
• AI Search & Emerging Discovery Optimization
• Optimize content for modern search experiences including: Google AI Overviews, LLM‑based discovery (ChatGPT, Gemini, etc.)
• Structure content to maximize visibility in: Zero‑click results, AI‑generated summaries and recommendations
• Stay current on SEO and AI search evolution and apply best practices to execution
• Technical SEO & Scalable Enablement
• Partner with engineering, product and analytics teams to: Improve crawlability, indexation, and site performance, Support structured data and schema implementation, Help define SEO requirements for: New templates and page types, CMS updates, Site enhancements and experiments
• Ensure SEO best practices are embedded into ongoing site development—not treated as one‑off fixes
• Reporting, Analytics & Performance Management
• Own reporting on organic performance tied to business outcomes, including: Non‑brand traffic growth, Conversions and assisted conversions, Funnel performance by content and keyword group
• Leverage GA4, Search Console and SEO platforms to: Diagnose performance issues, Recommend prioritized actions, Partner with analytics to improve: Organic attribution, Journey visibility, Executive‑ready reporting and insights

SEO, Content Marketing Manager

Product Manager

• Develop portfolio P&L strategies on our Product offering suite that are specific to the varying state departments of insurance expectations.
• Direct collaboration with our MGA Product Teams to take local product ideas, and implement a global Product and profitability viewpoint to maximize opportunities.
• Analyze product and portfolio P&L performance, opportunities, new product performance metrics and initiative results, to lead to influence changes to the Products or strategies themselves.
• Collaborate across teams to create long-term roadmaps optimizing product, state, and operational goals.
• Prioritize product and pricing opportunities based on strategic alignment and key objectives.
• Lead portfolio profitability and growth strategies, such as targeting ideal customer segments, within their assigned domain.
• Contributes to development of company objectives & strategies to achieve goals
• Support new product development and state-specific launches with Product CoE and Administrators.
• Excels in utilizing experience and instincts to bring intangibles into decision making.
• Seen as subject matter expert of Insurance Portfolio management.
• Build structured data insights from multiple sources to inform strategic decisions.
• Leverage market intelligence tools like S&P Global and Ratefilings.com to shape strategies.
• May manage Product Analyst(s) who support the state strategies and portfolio analysis needs.
• Utilizes GLM or other Data Science model outputs to inform factor selections, strategic directions or prioritize innovative ideas to pursue.
• Partners and influences with Actuarial and Underwriting to identify relevant portfolio views, profit opportunities, emerging themes, to improve performance and minimize risk.

Senior Product Manager

Analyst

• Monitor daily cash positions across bank accounts and legal entities to support optimal cash visibility and liquidity management.
• Prepare and maintain short-term and long-term cash flow forecasts, including analysis of trends, variances, and funding needs.
• Support daily treasury operations, including cash positioning, bank account activity review, wire and payment tracking, and intercompany funding processes.
• Assist with the administration and maintenance of domestic and international bank accounts, including account openings, closures, signatory updates, and documentation management.
• Maintain online banking platforms and treasury systems, including user access, bank connectivity, and related controls.
• Support the management of banking relationships by coordinating service needs, reviewing bank fees, and assisting with bank product evaluations.
• Prepare treasury reports and analyses related to cash balances, debt activity, investment activities, liquidity metrics, bank fees, and other treasury performance indicators.
• Assist with debt administration activities, including loan tracking, interest calculations, covenant monitoring, and scheduled payment support.
• Support investment and financial risk management activities, including monitoring exposures related to foreign exchange, interest rates, or other market risks, as applicable.
• Partner with accounting and FP&A teams to support month-end, quarter-end, and year-end reporting requirements.
• Ensure compliance with treasury policies, internal controls, and regulatory or audit-related requirements.
• Identify opportunities to improve treasury processes, reporting efficiency, automation, and internal control effectiveness.
• Participate in treasury-related projects, system implementations (Kyriba), and process improvement initiatives as assigned.

Corporate Treasury Analyst

Director

• Develop and execute comprehensive change management strategies that enable successful adoption of enterprise transformation initiatives.
• Lead business readiness assessments to identify change impacts, risks, and adoption barriers across people, processes, and technology.
• Drive sustained adoption of new ways of working through structured change planning, leadership alignment, and reinforcement strategies.
• Partner with Business Owners and Program Leaders to define, track, and realize intended business benefits tied to transformation initiatives.
• Establish benefit realization frameworks, success measures, and adoption KPIs to ensure outcomes are realized post‑implementation.
• Support leadership in translating strategic objectives into measurable business outcomes.
• Design and deliver end‑to‑end OCM plans, including stakeholder analysis, change impact assessments, communications, training, and reinforcement strategies.
• Coach senior leaders and people managers on their role in leading change and reinforcing adoption at scale.
• Act as a trusted advisor to business and technology leaders on change risks, mitigation strategies, and adoption planning.
• Develop and execute an integrated change communications strategy that supports transformation objectives and reinforces consistent messaging across the enterprise.
• Create targeted communication plans aligned to stakeholder needs, change impacts, and key milestones across the transformation roadmap.
• Partner with Corporate Communications, HR, and Program Leadership to ensure clear, timely, and consistent messaging across multiple channels.
• Craft executive‑level messaging, presentations, and talking points to enable senior leaders to effectively sponsor and communicate change.
• Establish feedback mechanisms (e.g., pulse surveys, listening sessions) to gauge understanding, sentiment, and readiness, adjusting communications as needed.
• Lead business process analysis, redesign, and optimization efforts aligned to future‑state operating models.
• Ensure redesigned processes, roles, and controls are clearly defined, documented, and embedded into day‑to‑day operations.
• Partner with technology teams to align process changes with system capabilities and SaaS‑based platforms.
• Integrate change management practices into scaled agile (SAFe) delivery models, ensuring change activities are aligned with release cadences.
• Collaborate with Program Managers, Product Owners, and Agile teams to embed adoption, readiness, and training activities into program execution.
• Support transformation efforts operating across complex, global, and matrixed organizational environments.
• Directs the activities and lead team of 3-5 Change Management professionals to develop new methods and solve complex problems across the organization.
• Accountable for the development and performance of the Change Management function within IPH.

Director – Change Management

Manager

• Own and manage the North America real estate portfolio, including leased offices and subleased spaces.
• Lead lease administration including renewals, amendments, subleases, and critical date management.
• Partner with brokers, legal, and external advisors on transactions, site selection, and footprint optimization.
• Develop executive-level reporting on occupancy, costs, lease obligations, and portfolio risk.
• Oversee day-to-day workplace operations across North America, including building services, maintenance, janitorial, and office services.
• Establish consistent operational standards, playbooks, and service levels across all locations.
• Lead facilities vendor strategy including performance management.
• Ensure facilities support hybrid work, collaboration, and business continuity.
• Provide direct line management to Facilities and Office Management staff across North America.
• Set clear goals, accountability, and operating rhythms for regional and site-level teams.
• Coach, develop, and performance-manage team members to build a high-performing facilities organization.
• Partner with the IPH Risk team to enhance physical security protocols across all facilities.
• Support standardized security governance including access control, visitor management, and incident response.
• Coordinate remediation of identified risks with landlords, vendors, and internal stakeholders.
• Ensure compliance with health, safety, and regulatory requirements.
• Lead office buildouts, relocations, renovations, and closures from planning through execution.
• Partner with IT, People, Risk, and business leaders to deliver integrated workplace solutions.
• Drive change management and communications to support employee adoption.

Senior Facilities Manager

Product Analyst

• Analyzes product and portfolio P&L performance, identifies growth opportunities, assesses new product metrics, and evaluates initiatives to uncover issues.
• Provides strategic recommendations and implements improvements to drive profitable growth.
• Develops and enhances reports and tools which support better decision-making for our business partners.
• Become and act as subject matter expert in specific pet insurance contracts, products and rating structures, within the confines of the products they are assigned.
• Constructs, and works with, structured information and data sets from multiple sources to generate analytical insights, following best practices for data retrieval and ensuring data integrity across products.
• Conducts ad hoc analyses to address and resolve emerging business challenges.
• Supports the exploration and analysis of key data points to support on-going monitoring, maintenance, and underwriting of existing products.
• Collaborates with key stakeholders, such as Actuarial and Underwriting, to identify portfolio insights, emerging trends, and profit opportunities, enhancing performance and mitigating risk.
• Consults on portfolio strategy, through the lens of data and analytical trends

Marketing

• End-to-end campaign management and execution – across paid, earned, and partner-owned channels, including email, social media, direct mail, and content
• Manage campaign execution calendars and ensure alignment between internal and external teams, agencies, and partners
• Organize and aggregate campaign performance across assigned channels, use recent campaign performance for new partner forecasts
• Partner closely with legal and compliance to ensure accurate and efficient approval and tracking of marketing materials
• Ensure creative agency collaboration is managed efficiently and effectively by clearly defining and managing expectations, deliverables, and costs
• Work closely with fulfillment partner to ensure collateral stock and internal tracking are properly maintained
• Manage Digital Asset Management resource for the team, alongside internal agency support
• Introduce new ideas and concepts to drive B2B and B2B2C growth and strengthen partner relationship
• Perform other duties and/or special projects as assigned

Partner Marketing Manager

Communications

• Develop and execute PR strategies that strengthen brand narratives and increase awareness across multiple IPH brands.
• Create compelling storylines that align with brand positioning, consumer insights, and cultural trends.
• Partner with creative, marketing, and cross‑functional teams to deliver integrated PR initiatives that support brand goals.
• Ensure all communications are consistent with broader corporate messaging and reputation strategy.
• Recommend strategies to differentiate each brand while maintaining alignment with IPH’s overarching brand framework.
• Drive proactive media outreach to secure high‑quality placements in consumer, lifestyle, business, and trade outlets.
• Develop pitch angles, lead pitch teams, and maintain strong relationships with reporters, editors, and influencers.
• Draft press releases, talking points, fact sheets, and briefing materials for brand milestones, product moments, or thought leadership opportunities.
• Monitor media coverage, trends, and competitive insights to optimize messaging and opportunities.
• Own daily media report and monthly trends report (provided by vendor).
• Write and edit high‑quality communications materials, brand messaging, executive talking points, and content for multi‑channel programs.
• Support narrative development for campaigns, product awareness efforts, and brand‑building initiatives.
• Work closely with Marketing, Product, Legal, People, and Creative teams to execute cohesive communications programs.
• Coordinate with external agencies on campaign development, media outreach, and measurement.

Senior Communications Manager

Data Scientist

• Develop predictive and prescriptive models to support pricing, risk, customer, and operational decision-making across the pet insurance portfolio
• Apply advanced statistical and machine learning techniques to a variety of business problems, including customer behavior, retention, and marketing performance
• Mentor other data scientists and analytics talent as needed, and develop data science rigor and expertise across the organization
• Partner with actuarial, product, and analytics teams to set data science goals and objectives and translate business questions into analytical solutions
• Collaborate with engineering and analytics teams to deploy models into production and ensure scalable, maintainable solutions
• Communicate insights and recommendations to technical and non-technical audiences, leveraging learnings from insurance and other consumer-facing industries

Lead Data Scientist

• Develop, enhance, and maintain predictive models (e.g., GLMs, machine learning, ensemble approaches) to support pricing, segmentation, and performance forecasting while balancing regulator considerations.
• Lead exploratory data analysis to evaluate relationships between data elements and insurance processes, including pricing, conversion, retention, and risk segmentation.
• Apply advanced statistical techniques to identify key drivers of sales, retention, and profitability, and forecast expected outcomes.
• Translate complex technical findings into clear, actionable insights for both technical and non-technical audiences through presentations, reports, and visualizations.
• Perform advanced root cause analysis using complex SQL and analytical techniques to investigate data inconsistencies and system issues; collaborate with Data Engineering and Business Units to resolve findings.
• Design, implement, and maintain scalable data pipelines to collect, process, and integrate structured and unstructured data from internal systems and external data sources.
• Lead data science projects end-to-end, owning analytical scope, methodology, timelines, and deliverables.
• Serve as a technical lead on larger, cross-functional initiatives.
• Create and maintain dashboards and reporting solutions (e.g., Power BI) to monitor key metrics such as rate level, risk segmentation, retention, and portfolio performance.
• Mentor and develop analytics talent within the team and across the organization.
• Stay current on industry trends, emerging technologies, and advancements in data science, analytics, and actuarial science.

Senior Data Scientist

Data Analyst

• Support customer segmentation and book-of-business management for sales and CS teams
• Partner with strategic partners and sales teams to align customer data, track sales/CS performance, and optimize partner engagement
• Manage and maintain CRM data integrity, assisting with development and optimization as needed
• Generate reports for QBRs, including sales funnels, Clarus portal KPIs, forecasting, and performance analytics
• Track and analyze rep activity, sales pipeline metrics, and partner team performance
• Provide insights on CRM utilization and automation opportunities for improved efficiency
• Collaborate with leadership to identify gaps in sales enablement and customer success processes
• Support strategic decision-making through data analysis and performance tracking

Sales Data Analyst

Engineering Manager

• Actively participate in solution design, architectural decisions, and technical problem solving
• Perform and guide code reviews across backend, frontend, and integration layers
• Partner with senior engineers on complex features, performance issues, and production support
• Remain current and hands‑on with the Azure platform, .NET/C# stack, Microsoft Dynamics and development tooling
• Lead and mentor multiple software developers and senior engineers, setting clear technical and delivery expectations
• Balance hands‑on contribution with people leadership, including 1:1s, performance management, and coaching
• Serve as an escalation point for technical blockers, delivery risks, and production issues
• Oversee development and ongoing enhancement of:
• Policy Administration System
• Claims Processing System
• Customer‑facing web applications
• Mobile applications
• Ensure platforms are secure, scalable, resilient, and aligned with insurance business needs
• Drive modernization efforts while managing technical debt and platform stability
• Responsible for delivering prioritized projects that align with company goals
• Actively oversee and improve CI/CD pipelines using Azure DevOps and Azure Pipelines
• Champion automation, testing strategies, deployment consistency, and environment management
• Define, document, and enforce engineering standards for:
• Coding practices
• Testing and quality
• Cloud and security patterns
• DevOps workflows
• Work closely with Product, Policy, Claims, and Operations teams to translate business needs into technical solutions
• Participate in sprint planning, backlog refinement, and delivery execution using Jira
• Communicate technical tradeoffs, risks, and timelines clearly to business and technology leadership

Software Engineering Manager

Project Manager

• Leads end-to-end delivery of enterprise initiatives, ensuring projects are executed on time, within scope, and within budget.
• Organizes and leads cross-functional project teams; assigns responsibilities, manages schedules, and determines resource requirements.
• Performs active project risk management, mitigation planning, and issue resolution.
• Integrates vendor work into project plans and manages vendor deliverables and outcomes.
• Executes portfolio management processes, including demand intake, project sizing, prioritization support, and dependency management.
• Maintains accurate portfolio data across projects, including scope, schedule, financials, risks, capacity, and benefits realization.
• Partners with functional area leadership to support portfolio-level planning, sequencing, and trade-off analysis aligned to strategic objectives.
• Prepares portfolio materials, dashboards, and recommendations for leadership decision-makers.

Senior Project Manager

Financial Planning and Analysis

• Serve as a strategic advisor to executive leadership, influencing key decisions on growth, profitability, and capital allocation
• Support financial planning, forecasting, and scenario modeling to support strategic initiatives and long-term planning
• Evaluate new business opportunities, partnerships, and investments with a focus on financial return and scalability
• Partner cross-functionally to drive performance improvements across pricing, retention, acquisition, and operational efficiency
• Support monthly, quarterly, and annual financial reporting, including variance analysis versus plan, forecast, and prior year
• Develop and maintain robust financial models to support forecasting, budgeting, and resource allocation
• Standardize and enhance financial reporting processes, templates, and governance
• Deliver board-level materials and executive reporting with clear, actionable insights
• Build deep expertise in business drivers, systems, and processes supporting financial performance
• Translate data into actionable insights to drive revenue growth, margin improvement, and operational efficiency
• Develop KPI frameworks and performance dashboards to monitor business health
• Partner with Data and Tech teams to ensure high-quality, scalable data infrastructure
• Support advanced analytics initiatives including cohort analysis, LTV/CAC modeling, and forecasting

Strategic Finance Director

• Steers the annual planning process and recurring re-forecasting processes; actively thought partners with various stakeholders across Pumpkin and IPH to ensure the financial plan is accurate and actionable.
• Provides effective financial management reporting for monthly/quarterly/annual operating results, business reviews, board presentations, as well as various ad-hoc reporting as needed.
• Close collaboration with accounting team and in-depth understanding of Pumpkin’s financial statements, tax and treasury practices, and audit results.
• Develops a deep subject matter expertise of the underlying business, our technology, controls and governance supporting accounting, planning and reporting processes.
• Enforces sound documentation of various policies, procedures, and workflows.
• Drives continuous improvement, by leveraging technology to design and implement solutions that will enable process re-imagination and changes the way they work.
• Provides framework to evaluate opportunities for growth, expansion, and new revenue streams, including financial modeling and scenario analysis.
• Designs and develops models for purposes of forecasting, allocating data, and steering decision support for partnerships and investments.
• Effectively engages in partnerships while working closely with sister portfolio companies as necessary.
• Works closely with parent company’s finance and accounting organizations.
• Emphasizes development of individuals and challenges others to grow professionally.