In Tandem

Business Development Rep

• Generate new sales leads through high-volume outbound prospecting (calls, emails, and LinkedIn outreach), as well as following up on marketing campaigns and inbound inquiries
• Maintain a consistent cadence of daily outreach activity to build and manage a healthy pipeline of family law professionals
• Create a strong first impression with prospects by clearly articulating how OurFamilyWizard can benefit their practice and their clients
• Develop a deep understanding of OurFamilyWizard’s offerings and tailor messaging to the unique needs of each prospect
• Schedule qualified meetings and product demos for Account Executives
• Accurately enter, update, and maintain daily activity and prospect information in the CRM, ensuring data is complete and up to date
• Achieve and exceed monthly activity, pipeline, and meeting-setting goals
• Partner closely with Sales and Marketing to optimize outreach strategies and drive overall growth

Business Development Representative

Marketing

• Develop and lead comprehensive lifecycle marketing strategies that drive trial activation, new subscriber conversion, feature adoption, engagement, retention, and upgrades across multiple brands and customer segments
• Discover customer insights and develop a deep understanding of our product offerings to inspire data-informed programs that drive meaningful improvements to our customer relationships with our products
• Establish and own lifecycle performance metrics aligned to company growth objectives
• Build reporting frameworks and dashboards that clearly demonstrate Lifecycle’s impact on company growth
• Work with Product, Design, Content, and Data to bring your ideas to life and make sure they can be measured effectively
• Contribute to product and marketing roadmap prioritization to ensure lifecycle initiatives support company growth objectives
• Leverage tools such as Segment, Iterable, and Databricks to build scalable, data-driven campaigns and personalization frameworks
• Own and optimize all email, push, and in-app marketing strategies. This should involve rigorous A/B testing and smart use of AI to drive personalized programs for outsized return
• Monitor and improve channel health, deliverability, and engagement performance
• Serve as the internal expert on CRM strategy, segmentation, and lifecycle best practices
• Identify opportunities to improve processes and automation to help work more smoothly
• Build and mentor a high-performing lifecycle marketing team as the function scales

Director of Lifecycle Marketing

Product Manager

• Build AI Into High-Trust Workflows
• Design AI-native capabilities inside a court-recognized system of record
• Move beyond AI assisted features into workflow transformation and true insights
• Shape how LLMs interact with structured, sensitive data
• Establish evaluation frameworks for reliability, safety, and quality
• Define unmet needs & solutions for Legal Professionals
• Lead deep discovery with attorneys, mediators, judges, court administrators
• Identify workflow pain and automation opportunities
• Validate and launch pro-facing features or adjacencies
• Think Platform, Not Feature
• Develop AI capabilities that extend across OurFamilyWizard, Cozi, and FamilyWall
• Influence long-term architecture and shared AI infrastructure
• Operate at 0→1 and 1→N

Staff Product Manager

Account Executive

• Identify and engage family law professionals across your assigned territory
• Conduct tailored product demonstrations (virtual and in-person)
• Develop referral pathways that drive platform adoption
• Manage pipeline activity and forecasting within CRM tools
• Contribute to territory growth objectives
• Build relationships with family law attorneys, family mediators, notaries, and relevant court stakeholders
• Represent the company at legal conferences and professional events
• Deliver educational presentations where appropriate
• Strengthen awareness within bar associations and professional networks
• Maintain ongoing relationships with key partners
• Share market feedback to support product and strategic development
• Contribute to the localization of messaging, outreach templates, and educational materials for the French market

Account Executive – Family Law

Growth Marketing

• Build a high-performance paid marketing discipline across In Tandem’s portfolio of family subscription brands.
• Own paid acquisition, lead strategic decision-making across paid channels, and establish scalable programs that drive sustained subscriber growth at different target CAC thresholds.
• Find a strategic balance across all brands in the portfolio as you understand the value that can be driven from growth marketing channels.
• Work alongside partners in Data, Product, Finance, and Creative to bring your program to life.

Business Development Representative

Director of Lifecycle Marketing

Staff Product Manager

Account Executive – Family Law

Director of Growth Marketing