In Tandem

Marketing

• Develop and lead comprehensive lifecycle marketing strategies that drive trial activation, new subscriber conversion, feature adoption, engagement, retention, and upgrades across multiple brands and customer segments
• Discover customer insights and develop a deep understanding of our product offerings to inspire data-informed programs that drive meaningful improvements to our customer relationships with our products
• Establish and own lifecycle performance metrics aligned to company growth objectives
• Build reporting frameworks and dashboards that clearly demonstrate Lifecycle’s impact on company growth
• Work with Product, Design, Content, and Data to bring your ideas to life and make sure they can be measured effectively
• Contribute to product and marketing roadmap prioritization to ensure lifecycle initiatives support company growth objectives
• Leverage tools such as Segment, Iterable, and Databricks to build scalable, data-driven campaigns and personalization frameworks
• Own and optimize all email, push, and in-app marketing strategies. This should involve rigorous A/B testing and smart use of AI to drive personalized programs for outsized return
• Monitor and improve channel health, deliverability, and engagement performance
• Serve as the internal expert on CRM strategy, segmentation, and lifecycle best practices
• Identify opportunities to improve processes and automation to help work more smoothly
• Build and mentor a high-performing lifecycle marketing team as the function scales

Director of Lifecycle Marketing

Product Manager

• Build AI Into High-Trust Workflows
• Design AI-native capabilities inside a court-recognized system of record
• Move beyond AI assisted features into workflow transformation and true insights
• Shape how LLMs interact with structured, sensitive data
• Establish evaluation frameworks for reliability, safety, and quality
• Define unmet needs & solutions for Legal Professionals
• Lead deep discovery with attorneys, mediators, judges, court administrators
• Identify workflow pain and automation opportunities
• Validate and launch pro-facing features or adjacencies
• Think Platform, Not Feature
• Develop AI capabilities that extend across OurFamilyWizard, Cozi, and FamilyWall
• Influence long-term architecture and shared AI infrastructure
• Operate at 0→1 and 1→N

Staff Product Manager

Account Executive

• Identify and engage family law professionals across your assigned territory
• Conduct tailored product demonstrations (virtual and in-person)
• Develop referral pathways that drive platform adoption
• Manage pipeline activity and forecasting within CRM tools
• Contribute to territory growth objectives
• Build relationships with family law attorneys, family mediators, notaries, and relevant court stakeholders
• Represent the company at legal conferences and professional events
• Deliver educational presentations where appropriate
• Strengthen awareness within bar associations and professional networks
• Maintain ongoing relationships with key partners
• Share market feedback to support product and strategic development
• Contribute to the localization of messaging, outreach templates, and educational materials for the French market

Account Executive – Family Law

Growth Marketing

• Build a high-performance paid marketing discipline across In Tandem’s portfolio of family subscription brands.
• Own paid acquisition, lead strategic decision-making across paid channels, and establish scalable programs that drive sustained subscriber growth at different target CAC thresholds.
• Find a strategic balance across all brands in the portfolio as you understand the value that can be driven from growth marketing channels.
• Work alongside partners in Data, Product, Finance, and Creative to bring your program to life.

Director of Growth Marketing

Backend Engineer

• Getting to know teammates, technology, and tactics. The first day will be spent partnering with your manager and a teammate to get your local environment set up and fixing a bug. The following 29 days will involve connecting with teammates across OurFamilyWizard and Cozi to gain a high-level understanding of how we prioritize, plan, build, and deliver value to families on our platform. You will build deeper connections with product and platform teammates as you get more immersed in the daily and weekly agile rituals, and the API guild. In these early days, your manager will set up recurring 1:1’s and begin the ongoing discussion of personal and team goals. Technical work will focus on gaining exposure to services within your team’s domain, as well as key areas of the platform beyond team boundaries where ownership is shared. By the end of your first month, you will be acclimated to the operating rhythm and rituals of your product team and gain confidence by taking on increasingly complex tasks.
• Try, learn, ship. By day 60, you will be comfortable operating within our SDLC from planning through production releases. You will have a broad understanding of our backend architecture, and a deeper understanding of the services within your team’s area of ownership and the APIs that power our client experiences. Through weekly work that presents complex and varied challenges, you will continue becoming familiar with processes, patterns, and best practices. By releasing regularly, you will have an impact on end users.
• Solidifying the foundation. Beyond the first couple of months, you will grow into an autonomous operator, capable of architecting solutions to complex problems that are consistent with our existing patterns and best practices with minimal supervision and support from others. You will partner with cross-functional engineering teammates, as well as your product manager, designer, and engineering manager to help build execution plans to build out new features that support our product and business strategy. The API is foundation for building delightful, value-adding experiences in our clients, and by day 90 as Sr. Java Engineer you will have the tools and confidence, to provide that foundational support for your product team.
• Accelerate growth. With a solid foundational understanding of platform architecture, design patterns, and best practices you will have opportunities to inform and affect change at the platform level to further your ownership, impact, and growth. Through partnership with product and design you will be empowered to influence strategy and end-user experience and impact. Complex product problems, and technical challenges related to scale and modernization will present opportunities to establish yourself as a subject matter expert, expand your impact and ownership, and continue learning and growing as an engineer.

Senior Backend Engineer

• Proactively engage with and educate the family law ecosystem through hosted workshops, webinars, curated conversations, industry conferences, and trainings, building greater visibility of the OFW brand within the community.
• Generate new sales leads through a mixture of outbound calling and emailing, following up on marketing campaigns.
• Conduct web-based and in-person product demonstrations.
• Close new referrers by getting them to refer OurFamilyWizard to relevant cases.
• Achieve and exceed weekly/monthly metrics and quotas.
• Manage prospect status and data in HubSpot to ensure that each touch point and communication is logged, recorded, and updated.
• Maintain and nurture new referrers to turn them into advocates and repeat referrers of OurFamilyWizard.
• Record and translate learnings and feedback you receive into actionable recommendations for our customer experience, IT, and product teams.
• Account management is a critical part of the role, ensuring ongoing referrals including account growth, regular check-ins and acting as a trusted advisor.