iHerb, LLC

Growth Marketing

• Manage paid media campaigns across global and MEA-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
• Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period.
• Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential.
• Lead performance creative testing across paid social, search, display, app, and regional media platforms.
• Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets.
• Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics.
• Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency.
• Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization.
• Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks.
• Evaluate platform-reported performance against internal measurement, incrementality, and business-level outcomes.
• Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities.
• Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across MEA markets.
• Communicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholders.

Growth Marketing Manager – MEA

Procurement

• The Category Manager applies their analytical skills and business expertise to take ownership and drive growth and profitability for the category(s) while articulating a clear strategy and long-term vision
• Lead your Buyers to strategically negotiate with vendors to secure exceptional everyday pricing, marketing & promotional budgets, special opportunity buys, growth incentives including rebates and accruals, delivery, and payment terms for large volume, highly visible accounts
• Manage and analyze key category metrics (KPIs) to drive solutions for category performance, new and existing brands, new products, pricing, gross margin, promotions, and product life cycle while seeking opportunities for improvement
• Continually develop and utilize strong category knowledge to build, edit and maintain current and future assortment creating market advantage while also reflecting customer needs/requests
• Establish an action plan to capitalize on category and product innovation, industry trends, global markets, competitor offerings, consumer trends, and ways to differentiate our offering to exceed customer expectations
• Foster relationships with large volume, highly visible existing/new vendors to drive sales, product innovation, margin growth, promotional support and maintain regular and consistent communication to ensure a clear understanding of short/long-term goals and capabilities
• Negotiation of contracts, product evaluation, quality issues, customer service questions and create and maintain supplier, product database
• Drive the new product/brand onboarding and maintenance process to ensure timely addition to market
• Calculate, maintain and evaluate cost, pricing, and product adjustments in system to ensure desired mark-ups, margin and seek strategic pricing opportunities
• Partner with Inventory Management and Planning Team in managing inventory turns, vendor forecasts, new item projections, service level, order cycles, rebate and marketing programs, special opportunity buys, and general supply chain practices
• Manage and develop short/long-term promotional activities that are profitable and highly effective in conjunction with the Marketing Team
• Create, review and utilize data/reports to enable in-depth analysis of category successes/challenges
• Comply with company policies and procedures, including safety, business ethics, and standards of conduct
• Cultivate, direct and support seasoned Buyers; enabling them to further develop and grow assigned category with tools for success

Category Manager, Bath & Personal Care

Marketing

• Support the weekly Personalization Pod sprint cycle - coordinating asset delivery, QA, and go-live checklists.
• Conduct thorough quality assurance on campaign setups.
• Compile, organize, and maintain SKU-level data, product recommendation inputs, and campaign content files.
• Monitor in-flight campaign performance and surface anomalies to the team.
• Support post-campaign data pulls and help assemble performance readout summaries.
• Support day-to-day operations for the Rewards program.
• Act as the marketing point-of-contact for customer service escalations.
• Help coordinate deliverables across various teams.
• Maintain Rewards program documentation.
• Assist with QA and user acceptance testing for new Rewards features.
• Manage data preparation and file workflows.
• Maintain shared project trackers, sprint boards, and stakeholder status updates.
• Partner with the Marketing Analyst to retrieve customer segmentation data.
• Review marketing materials to ensure quality and consistency with brand standards.
• Proactively identify process gaps or workflow bottlenecks.
• Work cross-functionally with internal departments.

Marketing Specialist, Personalization – Rewards

Full-stack Engineer

• The Software Development Engineer Intern will be part of an agile development team, building enterprise grade software systems.
• Collaborate with other software engineers, business analysts and software architects to plan, design, develop, test, and maintain business applications.
• Assist in the collection and documentation of user's requirements, development of user stories, estimates and work plans.
• Design, develop, and test applications in accordance with established standards.
• Collaborate and add value through participation in peer code reviews, providing comments and suggestions.
• Assist with the packaging and support of the deployments.
• Evaluate the competitive landscape and research Software Development trends as it relates to our business and future platforms.
• Partner with our Product Owners and Development teams to ensure technical feasibility and flawless implementation.
• Work with teammates in the migration of existing legacy code to current technologies and standards.
• Develop, refine and tune systems.
• Analyze and resolve technical and application problems.
• Assess opportunities for application and process improvement.
• Adhere to high-quality development principles while delivering solutions on-time and on-budget.
• Provide third-level support to business users.

Software Development Engineer – Intern

Designer

• Define and lead the strategic design vision for complex, cross-functional initiatives
• Drive ambiguous, high-stakes design challenges by establishing clear direction
• Establish and advance research strategies that deepen organizational understanding of shopper behaviors
• Produce exemplary design artifacts from strategic frameworks to high-fidelity prototypes
• Own and govern the design system, driving its evolution for scalability and accessibility
• Serve as a design authority and strategic partner to product, engineering, and data science leadership
• Define and uphold the bar for design quality, consistency, and craft
• Mentor and develop senior and lead designers
• Identify and introduce emerging UX, UI, and e-commerce design practices
• Represent the design organization in cross-functional and executive-level conversations

Senior Designer II – Discovery

Customer Support

• The Director, Product Management - Global Customer Experience will lead the global digital customer experience across desktop web, mobile web, and native apps.
• This role will oversee product strategy, roadmap execution, experimentation, and cross-functional delivery for key commerce experiences including Product Detail Pages (PDPs).
• Define and drive the global product vision, strategy, and roadmap for customer experience initiatives across desktop, mobile web, and native apps.
• Collaborate with Engineering, Design, Analytics, Data Science, Marketing, SEO, Merchandising, and Operations teams.

Director, Product Management – Global Customer Experience

Product Manager

• Develop and oversee the product roadmap for AI-driven internal tools and agentic workflows.
• Design AI solutions to automate and optimize processes within Marketing, Pricing, and Merchandising.
• Collaborate with the Revenue Organization to identify high-impact opportunities for AI integration.
• Deploy and iterate on AI applications at high speed to meet evolving business needs.
• Manage the integration of AI platforms and orchestration tools into existing internal infrastructures.

Senior Product Manager – AI Applications

• Execute and support paid media campaigns across assigned markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting.
• Manage day-to-day campaign operations across global performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
• Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans.
• Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs.
• Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate.
• Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets.
• Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features.
• Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking.
• Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs.
• Analyze performance creative by format, hook, message, offer, language, market, audience, placement, and funnel stage.
• Maintain campaign documentation, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes.
• Support measurement initiatives including incrementality tests, geo tests, platform lift studies, holdout tests, attribution analysis, and cohort reporting.
• Prepare recurring performance reports, insights summaries, test readouts, and campaign performance updates for managers and cross-functional partners.
• QA tracking, attribution, pixels, conversion events, product feeds, landing URLs, UTMs, and campaign taxonomy to ensure reporting accuracy.
• Work with analytics, data science, and measurement partners to validate campaign data and troubleshoot reporting discrepancies.
• Support agency, platform partner, and vendor coordination, including campaign requests, asset delivery, performance follow-ups, billing inputs, and meeting preparation.
• Monitor E platform updates, regional media trends, auction dynamics, competitive shifts, and performance benchmarks.
• Identify opportunities to improve operational efficiency, campaign QA, reporting quality, creative testing processes, and execution speed.

Growth Marketing Specialist – US & Americas

• Execute and support paid media campaigns across assigned MEA markets
• Manage day-to-day campaign operations across global and MEA-specific performance platforms
• Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations
• Monitor campaign performance daily
• Support optimization of paid media campaigns against goals
• Assist with budget pacing and reallocation recommendations
• Support structured testing roadmaps
• Coordinate performance creative workflows
• Partner with creative, localization, and regional stakeholders
• Analyze performance creative
• Maintain campaign documentation, testing trackers, launch calendars
• Prepare recurring performance reports and insights summaries
• Work with analytics, data science, and measurement partners
• Support agency, platform partner, and vendor coordination
• Monitor MEA platform updates and regional media trends

Growth Marketing Specialist

• Execute and support paid media campaigns across assigned EU markets, including campaign setup, QA, launch, monitoring, pacing, optimization, and reporting.
• Manage day-to-day campaign operations across global and EU-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
• Implement campaign structures, audience targeting, bidding strategies, budgets, creative rotations, tracking parameters, and platform settings based on approved growth plans.
• Monitor campaign performance daily and identify issues related to spend pacing, delivery, tracking, creative fatigue, audience performance, conversion rates, CAC, ROAS, and other core KPIs.
• Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate.
• Assist with budget pacing and reallocation recommendations across markets, platforms, campaigns, ad groups, audiences, and creative assets.
• Support structured testing roadmaps across creative, audiences, bids, landing pages, campaign structures, offers, localization, and platform features.
• Coordinate performance creative workflows, including briefing, asset trafficking, localization, naming conventions, version control, approvals, uploads, and post-launch performance tracking.
• Partner with creative, localization, and regional stakeholders to ensure ads are accurate, culturally relevant, platform-compliant, and aligned with performance testing needs.
• Analyze performance creative by format, hook, message, offer, language, market, audience, placement, and funnel stage.
• Maintain campaign documentation, testing trackers, launch calendars, QA checklists, naming conventions, UTM standards, and reporting processes.
• Support measurement initiatives including incrementality tests, geo tests, platform lift studies, holdout tests, attribution analysis, and cohort reporting.
• Prepare recurring performance reports, insights summaries, test readouts, and campaign performance updates for managers and cross-functional partners.
• QA tracking, attribution, pixels, conversion events, product feeds, landing URLs, UTMs, and campaign taxonomy to ensure reporting accuracy.
• Work with analytics, data science, and measurement partners to validate campaign data and troubleshoot reporting discrepancies.
• Support agency, platform partner, and vendor coordination, including campaign requests, asset delivery, performance follow-ups, billing inputs, and meeting preparation.
• Monitor E platform updates, regional media trends, auction dynamics, competitive shifts, and performance benchmarks.
• Identify opportunities to improve operational efficiency, campaign QA, reporting quality, creative testing processes, and execution speed.

• Execute and support paid media campaigns across APAC markets
• Manage day-to-day campaign operations across various performance platforms
• Monitor campaign performance and identify related issues
• Support campaign optimization against KPIs
• Prepare recurring performance reports and campaign updates
• Work with analytics and data science teams to validate campaign data

Growth Marketing Specialist, APAC

• Manage paid media campaigns across global and region-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
• Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period.
• Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential.
• Lead performance creative testing across paid social, search, display, app, and regional media platforms.
• Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets.
• Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics.
• Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency.
• Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization.
• Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks.
• Evaluate platform-reported performance against internal measurement, incrementality, and business-level outcomes.
• Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities.
• Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across markets.
• Communicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholders.

Growth Marketing Manager

• Manage paid media campaigns across global and EU-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms.
• Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period.
• Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential.
• Lead performance creative testing across paid social, search, display, app, and regional media platforms.
• Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets.
• Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics.
• Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency.
• Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization.
• Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks.
• Evaluate platform-reported performance against internal measurement, incrementality, and business-level outcomes.
• Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities.
• Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across EU markets.
• Communicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholders.

Growth Marketing Manager – EU

• Manage paid media campaigns across global and APAC-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, LINE, Naver, Kakao, Yahoo Japan, Rakuten, and other relevant regional paid media platforms.
• Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period.
• Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential.
• Lead performance creative testing across paid social, search, display, app, and regional media platforms.
• Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets.
• Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics.
• Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency.
• Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization.
• Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks.
• Evaluate platform-reported performance against internal measurement, incrementality, and business-level outcomes.
• Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities.
• Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across APAC markets.
• Communicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholders.

Growth Marketing Manager – MEA

Category Manager, Bath & Personal Care

Marketing Specialist, Personalization – Rewards

Software Development Engineer – Intern

Senior Designer II – Discovery

Director, Product Management – Global Customer Experience

Senior Product Manager – AI Applications

Growth Marketing Specialist – US & Americas

Growth Marketing Specialist

Growth Marketing Specialist

Growth Marketing Specialist, APAC

Growth Marketing Manager

Growth Marketing Manager – MEA

Growth Marketing Manager – EU

Growth Marketing Manager – APAC